Brand USA, the destination marketing organisation for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travellers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various points […]
The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]
Following on from last year’s incredibly successful ‘Recovery Channel’, Domino’s yet again found another way to help the masses recover from the night before, on New Year’s Day. ‘The Official Food Of Your Happy Place’ is a one-day campaign created by VCCP, which let people take a break from the night before’s grogginess, by visiting […]
As the UK faces their last Christmas in the EU, design agency Free The Birds has launched a campaign inviting the British public to pay tribute to the Brussels Sprout. The #LoveBrussels social media campaign celebrates the British Christmas dinner staple, and humorously draws attention to the ongoing chaos and uncertainty surrounding Brexit. Free The Birds’ festive red and green visuals carry […]
BBD Perfect Storm has launched a Christmas song in support of People’s Vote on the Brexit deal. The song will run across social media channels and via BBD Perfect Storm’s annual Christmas card. The song’s lyrics celebrate everything about Britain’s last 45 years within the EU and goes on to lament what could be our […]
Socialyse, Havas Group Media’s 360° social agency, has bolstered its team with the appointment of Sebastian Redenz as Head of Paid Social, and Hannah Rainbow as Senior Operations Manager. Sebastian Redenz joins Socialyse from iProspect, where he held a similar role, overseeing the agency’s paid social team across three offices, managing relationships with all key […]
Independent creative agency ZAK launched its Christmas campaign. The under 30s audience specialists have been inspired by their latest White Paper, ‘Decoding Youth Identity in the Social Age’, which identified that 16-24 year old social media users are beta testing their identities, iterating their way through life in a quest for the dopamine hit they experience through […]
We Are Social Paris is targeting tattoo lovers on social media with a new campaign and, for French residents, the offer of a free inking – so long as you are happy to wear a major social platform logo. The agency has taken the logos of ten social media brands and rendered them in various […]
Wunderman UK launches its ‘Merry Bloody Christmas’ seasonal campaign that will provide menstrual product donations to the charity, Bloody Good Period (BGP) to help tackle period poverty. Throughout December, Wunderman will be sending out beautifully decorated tampons for the Christmas tree to clients, press and influencers. When the decoration is shared on social media and @WundermanUK is […]
SPAR, one of the UK’s leading convenience store groups, has appointed global socially-led creative agency We Are Social as its UK social media agency. We Are Social will manage the social brand strategy and content development for SPAR in the UK, with a view to building its community and enhancing its reputation on social channels. […]