Marketing to Men? BBD Perfect Storm’s research shows the pressure to succeed is real

Marketing to Men? BBD Perfect Storm’s research shows the pressure to succeed is real

New research has shown that brands need to rethink how they market to men: many old-fashioned, views of masculinity are still prevalent, thanks in part to the stereotypes seen in advertising. It also highlighted that the supposedly more progressive millennials and Londoners are among the main culprits when it comes to perpetuating an unrealistic view […]

Non-Londoners still feel ignored by the media, according to UM research

Non-Londoners still feel ignored by the media, according to UM research

Research suggests the advertising and media industries are perpetuating harmful stereotypes because they’re too focused on people living in London. Nearly half (48%) of those living outside London think the advertising/media industry simply doesn’t understand them, while 57% say the industry is too London-centric. In addition, more than half (56%) of non-Londoners feel that ad […]

Three-Quarters of Women Say they are Stereotyped in Adverts

Three-Quarters of Women Say they are Stereotyped in Adverts

A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical. Around two-thirds (65%) of men agreed. When asked which stereotypical representations they found to be most […]

UN Women Executive Director calls on members of global industry to eliminate gender stereotypes in advertising

UN Women Executive Director calls on members of global industry to eliminate gender stereotypes in advertising

Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Under- Secretary-General of the United Nations, joined industry leaders at the 64th Cannes Lions Festival of Creativity, where she called on the industry to strengthen their commitment to gender equality and collectively eliminate gender stereotypes in advertising. Ms. Mlambo-Ngcuka who heads the United Nations organization mandated to […]