Channel 4 is boldly bringing all its digital, social, and linear channels together under one single brand as All 4 becomes ‘Channel 4’, elevating the broadcaster’s streaming-first commitment for the digital age. Audiences will enjoy a more seamless and connected viewing experience across all of Channel 4’s services and platforms. Whether they choose to stream […]
Stella Artois is making its first foray into the virtual world of gaming, with the launch of Stella Artois Unfiltered mod packs and the picturesque fictional French village scene from its iconic ‘Beer, au Naturel’ TV advert, available to download and use in The Sims. Connecting with a new gaming audience, the bespoke world has […]
LiveScore, the global sports media business, and one of the world’s leading real-time sports updates and streaming service providers, has today announced it has secured the exclusive rights to broadcast the FIFA Club World Cup free-to-air to fans in Ireland. Football fans in Ireland will be able to watch the tournament for free, delivered via […]
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report, published on September 16. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown […]
Spotify goes with you wherever, whenever. Whether you’re taking your workout to the next level, hosting a playdate with your kids or en route to brunch, Spotify is along for the ride, soundtracking every moment. The company are committed to making this experience even better as they continue to provide the best listening experience and […]
A new study conducted by Phoenix Marketing International (Phoenix MI) found that while Netflix dominates the content streaming market, there is still opportunity in the sector. The study found that 81% of US adults that stream online video hold a Netflix account, with the next most popular streaming platforms being Amazon Video at 46%, Hulu […]
According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service. When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42% of […]
Spotify have launched their year end ‘Wrapped’ marketing campaign. Launching November 28, the campaign will be live across OOH, digital and social in markets worldwide including Australia, Brazil, Canada, Colombia, Denmark, France, Germany, Indonesia, Mexico, Philippines, UK and US. And as its users have come to love and anticipate, they’re using playful creative to offer a […]
A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]
Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]