Agencies see creativity, programmatic & mobile as the big opportunities for native advertising

Agencies see creativity, programmatic & mobile as the big opportunities for native advertising

New research has revealed the changing face of the UK’s native advertising market: there is more confidence and budget, with programmatic and mobile seen as the two main areas for growth. The second annual independent survey into this market was commissioned by native advertising platform Adyoulike and covered all major agencies and agency trading desks […]

Super Bowl Has Great Ads, But Most Watch For The Game

Super Bowl Has Great Ads, But Most Watch For The Game

Many Super Bowl research studies talk up all the interest in TV commercials, but a new study suggests the more obvious reason to watch: the game itself. 52% of respondents say the primary reason they tune in is to watch the game, versus 23% who are focused on the commercials, per Burson-Marsteller’s Fan Experience study […]

Shopper numbers set to exceed last Christmas

Shopper numbers set to exceed last Christmas

With two weeks to go until Christmas, Ipsos Retail Performance can reveal that shopper numbers are on track to exceed those of last year. Retail footfall for the month to date (24th November to 7th December) was 1.9% higher than the equivalent weeks last year, according to Ipsos’ Retail Traffic Index (RTI). Numbers have been […]

TV Ad Spend Up in the US, National Radio Also Rises

TV Ad Spend Up in the US, National Radio Also Rises

Thanks to higher TV spending, total U.S. advertising expenditures perked up some in the second quarter from the same period a year ago. Second quarter was up 3.5% to finish the period at $35.8 billion, with total spending over the last six month 2% higher, getting to $68.9 billion. The second quarter of a year […]

Adidas Makes Gains Among Black Consumers, L’Oréal Lags

Adidas Makes Gains Among Black Consumers, L’Oréal Lags

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM). NMM, which surveyed 3,400 African Americans ages 13 to 64 about brand-related “emotional attachment,” found that Land Rover was the […]

Reports: UK digital economy ’40 per cent bigger’ than previously thought

Reports: UK digital economy ’40 per cent bigger’ than previously thought

Digital companies are likely to employ three more people than non-digital employers according to a report by the National Institute of Economic and Social Research, which claims a fresh approach to measuring the UK’s digital economy has revealed it is 40 per cent bigger than previously thought. The report, which was commissioned by Google, claims […]

Over Half of Smartphone & Tablet Users Shop Via Mobile Weekly

Over Half of Smartphone & Tablet Users Shop Via Mobile Weekly

Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research from e-commerce and digital marketing solutions provider EPiServer. However, the mobile e-commerce experience is falling short of expectations, with half of shoppers confirming they […]