Buy-side specialist continues to expand its range of innovative programmatic solutions as it doubles down on the industry’s sustainability challenge Multilocal, the supply-side expert, has launched a low carbon marketplace to clients globally. In partnership with carbon intelligence platform Cedara. It is now able to measure and help clients to optimise their processes and to […]
Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while supercharging campaign performance As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative […]
Leading brand design agency, Lewis Moberly, has launched a new initiative, LM +, towards developing a more sustainable business. The agency commitment to sustainability started fifteen years ago with its first environmental policy. The policy set out principles based on creative and responsible use of resources. Since then, Lewis Moberly has created award-winning, sustainable packaging […]
Multi award-winning brand design agency, Lewis Moberly, has worked with SIG to strengthen its position as a solution provider for sustainable carton packaging in the British market. SIG, a b2b company, works with its customers to deliver food and beverage products to consumers around the world in a safe and affordable way. A pioneer in […]
Ambitions outweigh achievements for brands in sustainability push
Havas Media Group boosts commitment to meaningful media with launch of sustainability marketplace in the UK
BY Natasha Samek – Head of Strategy, Butterfly Cannon
Is this Paradise Lost? – The need to act sustainably now or never.
As part of a wider leadership restructure that began in early 2020 with Hamish Campbell taking on the role of VP Executive Creative Director, Pearlfisher New York announces a newly created position at the organization, Head of Sustainability, to continue to build on Pearlfisher’s beliefs and commitment to sustainable design – by creating simpler, lighter, […]
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept. Following a 12-month pilot phase, where computer science researchers from the University of Bristol collaborated with dentsu international and some of the world’s most innovative media companies, the DIMPACT web app is now operational with a clear path for further development.
Today’s announcement sees the culmination of 12 month’s work from the founding participants who joined forces in 2019 to launch DIMPACT, facilitated by sustainability experts Carnstone. DIMPACT is a web-based tool that calculates the greenhouse gas (GHG) emissions associated with serving media content – downstream from the point of content production, including the end user. DIMPACT has […]
Sustainability certification Planet Mark has launched its new brand identity created by Design by Structure. The identity is based on an abstract planet, with the creative inspired by a shared vision of a brighter horizon and fresh beginnings. The word ‘The’ has been dropped from the brand in favour of ‘Planet Mark’ to amplify its […]