Ambitions outweigh achievements for brands in sustainability push
Ambitions outweigh achievements for brands in sustainability push
Havas Media Group boosts commitment to meaningful media with launch of sustainability marketplace in the UK
Havas Media Group boosts commitment to meaningful media with launch of sustainability marketplace in the UK
Is this Paradise Lost? – The need to act sustainably now or never.
BY Natasha Samek – Head of Strategy, Butterfly Cannon
Is this Paradise Lost? – The need to act sustainably now or never.
Pearlfisher New York Announces Head of Sustainability Position
As part of a wider leadership restructure that began in early 2020 with Hamish Campbell taking on the role of VP Executive Creative Director, Pearlfisher New York announces a newly created position at the organization, Head of Sustainability, to continue to build on Pearlfisher’s beliefs and commitment to sustainable design – by creating simpler, lighter, […]
Dentsu pilots ‘DIMPACT’, pioneering tool to manage media industry’s digital carbon footprint
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept. Following a 12-month pilot phase, where computer science researchers from the University of Bristol collaborated with dentsu international and some of the world’s most innovative media companies, the DIMPACT web app is now operational with a clear path for further development.
Today’s announcement sees the culmination of 12 month’s work from the founding participants who joined forces in 2019 to launch DIMPACT, facilitated by sustainability experts Carnstone. DIMPACT is a web-based tool that calculates the greenhouse gas (GHG) emissions associated with serving media content – downstream from the point of content production, including the end user. DIMPACT has […]
Planet Mark reveals new modern planet and identity Empowering Change for a Brighter Future
Sustainability certification Planet Mark has launched its new brand identity created by Design by Structure. The identity is based on an abstract planet, with the creative inspired by a shared vision of a brighter horizon and fresh beginnings. The word ‘The’ has been dropped from the brand in favour of ‘Planet Mark’ to amplify its […]
#prettieststreetinlondon gets even more Instagrammable
Spring is in the air at Les Senteurs, Belgravia as they launch their latest window installation of ‘social worthy’ florals.
On behalf of Les Senteurs, London’s first independent perfumery, dedicated to providing customers new ways to wear and learn about, scent; CSM Retail – specialists in the production of experiential branding for retail spaces, have brought to life ‘Les Senteurs’ window display for springtime, encircling the shopfront in foliage with hints of delicate pink and […]
BETC For E.LECLERC : Being a responsible consumer can be hard!
BETC presents a new brand campaign for French supermarket E.LECLERC, celebrating and supporting all the French people trying to be responsible consumers – something that isn’t always easy! For more than 70 years, E.LECLERC’s mission has been to “defend what matters” to the French. Today, millions of them are changing their habits: they buy more […]
How are influencers addressing the clothing crisis?
As fashion giants continue to cultivate partnerships which aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are responding to the current clothing crisis…
Sustainability has become one of the most searched for terms in fashion in the last year, with an average of over 27,000 searches specifically for ‘sustainable fashion’ each month in 2019, influencers could become the shining light on the industry – instilling sustainable style into the minds of consumers. Amelia Neate, social media expert from […]
Colgate® Launches Smile For Good Toothpaste With a New Level Of Ingredient Transparency And a First-Of-Its Kind Recyclable Tube
This industry-first new toothpaste lists and explains each ingredient and its purpose on the front of the pack Packaged in the first tube recognised as recyclable by RecyClass Colgate-Palmolive is sharing its tube technology with competitors to help ensure that all toothpaste tubes meet third-party recycling requirements Colgate has launched a ground-breaking new toothpaste called […]