So Pure Air, a technology start-up providing state-of-the-art air sterilizers for commercial properties, has appointed The Lucre Group to handle its PR and digital content. The client win strengthens the Tech division at the search savvy PR and creative content specialist, which will handle all of So Pure Air’s external communications across the UK. The […]
Independent creative agency Mamapöol today launch ‘Wave’ along with global brand Hitachi for their next-generation Finger VeinID in Europe. The campaign is currently running across Europe on digital and social media channels. The film uses the simple, friendly gesture of a wave to show how people can glide through a border control checkpoint, revolutionising the way the […]
The Birmingham and London-based start-up has also hired Anastasia Petrova as iOS Developer as it readies for further growth
Covatic, a growing tech company that empowers media companies to deliver exceptional in-app experiences by identifying when, where and how each individual can engage with content – all without needing to expose personal data – has readied itself for its next phase of growth by hiring Accelerated Mission’s Paul Turner to help it further its […]
Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in […]
The documentary is supported by influencer content featuring two adult entertainment influencers interviewed by Sylvia, a porn avatar
Created by Beta Alliance’s in house creative and production team, the 20-minute documentary tackles the practical and ethical implications of humans’ developing sexual relationships with technology, ultimately posing the question: Is it possible (and if so) is it then moral to have a romantic relationship with a robot? The documentary explores these controversial themes through […]
As the shift to online shopping continues in the wake of Covid-19, Criteo delivers an omnichannel offer that synchronises product recommendations and local inventory
Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, has today announced the extension of its partnership with Lengow, an impactful platform for e-traders to develop the visibility and profitability of their product ranges. The partnership will transform retailers’ ability to target offline customers by helping them to deliver more meaningful […]
Real-time footfall uplift data tied directly to advertising activity informs marketing spend to maximise influence on customer behaviour Self-serve model increases transparency and control for advertisers
Mobile-first advertising company TabMo has launched In-Store Impact, the latest version of its advanced footfall tracking technology, to help brands and retailers influence and track store visits and optimise marketing spend. It is the first solution of its kind to be available on a self-serve basis for clients that want to manage their own campaigns.In-Store Impact builds […]
In the latest mini-documentary film for cybersecurity brand Kaspersky by Beta Alliance, 6 families are asked to debate the real-world consequences and ethics of having their bodies changed by technology
Beta Alliance, part of the Forever Beta Group, has brought together two of the world’s foremost bioethics and AI experts, one a self-proclaimed “Mad Scientist”, to introduce ideas for how humanity augmented by technology could change the world to three regular families. Imagine Beyond: What If? from Forever Beta on Vimeo. The short documentary includes suggestions ranging […]
Working alongside AMCO, a company that specialises in artificial intelligence (AI) camera technology, a collective of agencies led by Alistair Gammell from Earnie (Threepipe) is helping to deliver COVID-19 thermal screening at sports and events globally. Using a system similar to security screening, special cameras linked to AI software can detect high temperatures in individual […]
A week ago, the United Nations put out an international ‘Call to Creatives’ to help communicate six key messages to the world’s population – one of which was the importance of physical distancing in helping to prevent the spread of COVID-19. But rather than just telling people how to act, we really wanted to bring […]