Emirates signs biggest deal in ATP history

Emirates signs biggest deal in ATP history

Emirates and the ATP have elevated their partnership announcing Emirates. The five-year agreement represents the biggest sponsorship deal in the history of the ATP. As Official Airline and Premier Partner of the ATP World Tour, Emirates will benefit from global marketing rights delivering a powerful and consistent presence via the Tour’s iconic net branding across […]

BBC to serve up Wimbledon until 2020 in new rights partnership

BBC to serve up Wimbledon until 2020 in new rights partnership

The BBC has secured the rights to Wimbledon until 2020 after penning a new deal with the All England Club. Keeping the tournament free to air, BBC director general Tony Hall said he was “delighted” with the deal as Wimbledon “unites the nation”. He concluded: “In what are difficult financial times, the deal represents the […]

Space creates headlines with ‘Wimbledon Awaits’ campaign for 2015

Space creates headlines with ‘Wimbledon Awaits’ campaign for 2015

The All England Lawn Tennis Club (AELTC) launched a new campaign, created by Space, to welcome visitors to SW19 and this year’s Wimbledon Championships. Space has developed ‘Wimbledon Awaits’ to build excitement and anticipation by showing how the Championships have created headlines through history and continue to do so. The work uses inspirational imagery from […]

Space Campaign for Wimbledon 2014 Brings Visitors Closer to the Experience

Space Campaign for Wimbledon 2014 Brings Visitors Closer to the Experience

Space and the All England Lawn Tennis Club (AELTC) have launched a new campaign, ‘Wimbledon Awaits’ for The Championships 2014, building on the success of last year’s activity, designed to drive intimacy between The Championships and visitors to both the AELTC and its surrounding area. The campaign objective is to extend the brand’s footprint beyond […]

Aesop Create Identity for Andy Murray’s Management Company

Aesop Create Identity for Andy Murray’s Management Company

Aesop, the brand storytelling agency, has created an identity for Andy Murray’s new management company – 77 – which was formed following Andy’s historic Wimbledon win last year. Aesop Agency was appointed by Murray in 2013 following an 8-way competitive pitch. ‘77’ is a number imbued with significance for Murray: it was 77 years since […]

Kia launch tennis serve app in Australian Open tie in

Kia launch tennis serve app in Australian Open tie in

Korean car brand Kia has launched an app in time for the Australian Open Grand Slam tennis tournament which commences next week, which allows people to simulate returning a high-speed tennis serve live from their TV using their smart phone as a racquet. The serve is simulated to be from Australia’s Sam Groth, the world’s […]

BT Sport launches new TV ad

BT Sport launches new TV ad

BT Sport is launched a new TV advertising campaign with creative that shifts from focusing on the channels’ presenter lineup and brand ambassadors to highlighting the passion fans feel for live sport. The ad, which aired November 12, still features presenter Jake Humphrey but sees him exiting the studio and walking through a pub, barbershop […]