American Airlines launches integrated experiential OOH campaign in London

American Airlines launches integrated experiential OOH campaign in London

American Airlines, is launching an integrated Out-of-Home (OOH) campaign at Canary Wharf Plaza. American is inviting Londoners to enjoy its bespoke Transatlantic Sports Lounge on the 4th and 5th October. Here, commuters can enjoy a taste of American culture in a relaxed lounge setting, complete with complimentary canapes, drinks, sporting activities and competitions. The brand […]

What Were Google’s Top Ten UK Ads of 2015?

What Were Google’s Top Ten UK Ads of 2015?

Google has revealed the most popular ads of 2015 according to YouTube. The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard. The UK leaderboard charts the most popular advertising videos of 2015, with the top 10 also including Christmas ads from M&S and […]

Kayak to sponsor free TfL travel on New Year’s Eve

Kayak to sponsor free TfL travel on New Year’s Eve

Kayak, the travel search engine, will sponsor free New Year’s Eve services on Transport for London in 2015. TfL will also run a joint advertising campaign with Kayak to promote free travel on 31 December. The scheme has been running since 2001. The ads will feature the company’s sheep logo. Last year TfL failed to find […]

Mastercard Offers Free Tube Travel to Apple Pay Users

Mastercard Offers Free Tube Travel to Apple Pay Users

MasterCard has launched a promotion offering Apple Pay users free travel on London’s transport network on ‘Fare Free Mondays’. The promotion, which launched November 23 and will run every Monday until 14 December, offers a refund of up to £27.90 for any MasterCard customers paying for their transport contactlessly via Apple Pay. “The move by […]

M&C Saatchi Launches TfL’s One Risk Road Safety Campaign

M&C Saatchi Launches TfL’s One Risk Road Safety Campaign

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/TFL-film.mp4[/KGVID] M&C Saatchi has unveiled an integrated campaign for Transport for London, targeting all road users with its One Risk message running until next spring. With the insight that we make 35,000 decisions each day, the TfL campaign encourages road users to appreciate that although many decisions are minor, making a bad one […]

Transport for London launches new campaign to coincide with National Poetry Day

Transport for London launches new campaign to coincide with National Poetry Day

Transport for London (TfL) has launched a ‘Travel Better London’ Poetry Initiative to coincide with National Poetry Day on 3 October. Devised by M&C Saatchi, the campaign has been created to encourage happier considerate behaviour amongst commuters with a combination of written poems forming the print element and live performances from some of the 13 […]

TfL to roll out new website

TfL to roll out new website

Transport for London is set to roll out a new website design, which is currently in beta. The new site design is set to launch in early autumn, depending on feedback and changes needed. TfL says the new site design aims to make it easier for users to plan journeys and check the status of […]