The Yard Creative acquired by RSBG Infrastructure

The Yard Creative acquired by RSBG Infrastructure

RSBG Infrastructure Limited is a progressive and forward-thinking group that invests in brands. Providing a strong platform for growth, it acquired retail innovation design agency, The Yard Creative, for an undisclosed sum during April 2019.  The acquisition is a strategic move to bolster RSBG Infrastructure’s already significant urban development portfolio. The group is focused on delivering […]

Bourjois goes live in Dubai Lifestyle store via The Yard Creative

Bourjois goes live in Dubai Lifestyle store via The Yard Creative

Following the recent innovation projects with Coty, Bourjois has opened its first concession in the UAE, designed by The Yard Creative (TYC). Located in the Dubai Mall, the next generation of merchandising for the brand has been incredibly well received by the consumer and is performing well. The brief was to elevate the brand to give […]

World Vision UK launches pioneering installation and raises the bar for charity retail

World Vision UK launches pioneering installation and raises the bar for charity retail

International children’s charity World Vision, announced the launch of a new interactive installation – The Garden of Hope – in one of Europe’s most popular shopping malls, Westfield Stratford City. Central to the installation is a garden of giant, white jade plants. This feature was inspired by White Jade, a poverty-striken young girl from China, whose […]

World Vision appoints The Yard Creative to change UK’s perception of high value donations within retail

World Vision appoints The Yard Creative to change UK’s perception of high value donations within retail

As the charitable giving market place is evolving World Vision, the world’s largest international children’s charity, is trailblazing this sector change by exploring new ways to engage with its high value customers. Part of this exploration is the desire to move in to malls but landlords have made it clear that conventional canvassing would not […]

Fortnum & Mason Appoint The Yard Creative To Unearth Customer Insight

Fortnum & Mason Appoint The Yard Creative To Unearth Customer Insight

The most luxurious store in the world, since 1707, Fortnum & Mason approached The Yard Creative to help them learn more about their customer base and to discover how recent initiatives had changed customer perception of the brand. The customer research activities that The Yard Creative undertook on behalf of Fortnum & Mason needed to […]