With non-essential stores in England opening, much has been written on the immediate changes that shoppers will experience on the High Street or in town centres. As with supermarkets, Perspex screens, floor markings, hand sanitisers and restrictions on numbers will become the norm. But what are the longer-term changes in property design that could be […]
Over the past few weeks, we’ve had a once in a lifetime opportunity to step up and help our community. Some businesses have used their facilities to make hand sanitizer, hospital gowns, providing free or discounted food to key workers, all according to their expertise. Our expertise is insight, strategy and brand experience so during COVID-19 […]
RSBG Infrastructure Limited is a progressive and forward-thinking group that invests in brands. Providing a strong platform for growth, it acquired retail innovation design agency, The Yard Creative, for an undisclosed sum during April 2019. The acquisition is a strategic move to bolster RSBG Infrastructure’s already significant urban development portfolio. The group is focused on delivering […]
The Yard Creative (TYC) have embarked on a journey with NIKE to formulate a reaction to the shift in attitudes to trainers as a fashion item. With a particular spotlight on the female marketplace and the ‘style editor’ shopper. Working with OFFICE shoes as the test bed for the project due to its strong connection […]
Following the recent innovation projects with Coty, Bourjois has opened its first concession in the UAE, designed by The Yard Creative (TYC). Located in the Dubai Mall, the next generation of merchandising for the brand has been incredibly well received by the consumer and is performing well. The brief was to elevate the brand to give […]
International children’s charity World Vision, announced the launch of a new interactive installation – The Garden of Hope – in one of Europe’s most popular shopping malls, Westfield Stratford City. Central to the installation is a garden of giant, white jade plants. This feature was inspired by White Jade, a poverty-striken young girl from China, whose […]
As the charitable giving market place is evolving World Vision, the world’s largest international children’s charity, is trailblazing this sector change by exploring new ways to engage with its high value customers. Part of this exploration is the desire to move in to malls but landlords have made it clear that conventional canvassing would not […]
Retail design consultancy The Yard Creative has been appointed from a short list of companies that pitched for the opportunity to redesign the two car parks that serve The Oracle Shopping Centre. The Oracle is a 750,000 sq ft premier retail, leisure and dining destination located in Reading and is one of the UK’s most […]
The most luxurious store in the world, since 1707, Fortnum & Mason approached The Yard Creative to help them learn more about their customer base and to discover how recent initiatives had changed customer perception of the brand. The customer research activities that The Yard Creative undertook on behalf of Fortnum & Mason needed to […]