Transport for London (TfL) has launched a new campaign encouraging London drivers to watch their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print takes a different viewpoint, focusing on the passenger in the vehicle and how they feel. The new approach to road danger […]
London North Eastern Railway (LNER) has confirmed the appointment of M&C Saatchi and Merkle to provide creative, digital and data-led marketing services over the next three years. M&C Saatchi was chosen due to its commitment to delivering best in class, inspirational and transformational marketing services across a range of channels. They will lead on LNER’s […]
We’ve all been there: jumping onboard our city’s metro only to find ourselves stuck alongside a group of noisy, difficult, or occasionally infuriating passengers. Great Guns director Peter Harton captures the feeling perfectly in the latest campaign for Copenhagen’s new Metro line, promoting the fact that 85% of the city’s population will now be connected […]
A new media campaign for West Midlands Railway (operated by West Midlands Trains) launches on August 28. Running across OOH, in-station posters and social channels, the campaign kicked off on the Birmingham New Street Media Eye. Created by Impero, the campaign promotes the train company’s evening return ticket, which supports local businesses in the network’s […]
National Rail have created their first work with newly appointed creative agency The Community. The summer campaign from the Publicis Groupe agency, launches next week and will introduce the new brand idea for Railcard: Get that Railcard Feeling. The work underscores the benefits of discounted rail travel in a fun, tongue-in-cheek way with a bright and […]
London’s toxic air is a serious health issue that affects all Londoners. It leads to many health issues including premature death, heart and lung disease. And it’s mainly caused by driving polluting vehicles. The Mayor of London and Transport for London (TfL) are taking steps to make London greener. Their target is that by 2041, […]
Hidden costs have become part of everyday life for Londoners using ride-hailing apps in the city. Whether its costs for congestion charges or concealed taxes, residents in the city have now become accustomed to these fees. But would they be so accepting of these in other parts of their everyday lives? Kapten, London’s only ride-hailing […]
Independent creative agency Mr. President is working with Kapten as the TFL-certified ride-hailing app’s lead creative agency for its launch in London. Mr. President created the brand-defining idea for the challenger company – “Get me out of here Kapten” – that positions Kapten as a new hero for London that’s here to save your day, whatever situation […]
LNER, the new east coast main line operator, differentiates itself from other rail operators by doubling down on the people and places it serves, because a train company is nothing without them. The integrated campaign, led by Anomaly, launching on March 2, plans to warm the UK’s hearts with a hero 60” TVC depicting a […]
easyJet, one of Europe’s leading airline, has announced a new route from Bristol to Rhodes which will commence on June 2 and become the airline’s 70th route from Bristol. The flights will operate twice a week on Wednesdays and Sundays until 23 October 2019 on an A320 aircraft. Fares will start from £39.24 per person. The […]