This week’s honors for most ambitious model making go to Airbnb and TBWA\Singapore for a truly insane contraption—a massive, handmade, 3-D zoetrope—built to film a simple anecdote about seeing more of cities like Paris with help from one’s local Airbnb host. The device is wild—measuring 3.8 meters in diameter, 11.9 meters in circumference and 1.5 […]
Anomaly kicks off its UK-wide and cross-media campaign for Trainline, ‘I Am Train’, with a 60 second TV advert. The TVC features the man who is train, a man who is at one with train travel, who manoeuvres through a bustling station with ease and panache, all thanks to Trainline’s app. The spot was directed […]
Easyjet is turning 20 and, speaking exclusively to Marketing Magazine about the launch campaign, marketing lead Peter Duffy said it wanted to showcase people’s own travel journey over the years towards what it now calls ‘Generation Easyjet’. In our need to quantify, catalogue, remember and reminisce, it feels as though there is always a birthday […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/09/60_CUT_45_V016.mp4[/KGVID] Premier Inn has revealed a £25 million multi-channel advertising campaign – kicking off with a new ad creative which sees Lenny Henry feature in his seventh advert for the UK’s most loved hotel chain and showcases new material from Katie Melua. This comes in addition to the £140 million planned investment across […]
Creative marketing agency, RPM and Virgin Holidays are launching an experiential campaign August 15 for the travel giant to showcase their Caribbean holidays. The interactive experience will encourage customers to #PackMoreMojo! The campaign, which launches this Saturday August 15th, will take place in shopping centres across the country. There will be five weekends full of […]
To celebrate Turkish Airlines expanding network in Africa, CP&B London created a film to capture the excitement that’s building in Africa today. Africa has more people aged under 20 than anywhere in the world giving it unprecedented growth potential. So the agency wanted to create a film that shifts cultural perceptions and allows people to […]
American Express and TripAdvisor will team up to offer American Express customers special deals on travel. The deal will allow AmEx customers to post Card Member reviews, access exclusive Card Member hotspot lists and get special merchant offers, as well as heralding the introduction of a loyalty scheme through the “Amex Traveler” badge. “American Express […]
Holiday company Thomas Cook is launching new ‘sunny heart’ branding, with new logos replacing the incumbent globe graphic. Thomas Cook says that the new visual identity and branding looks to reflect the ‘warmth and approachability’, ‘trust and personalisation’ and ‘message of High Tech, High Touch’ of the brand. The new look replaces the previous identity, […]
KLM Royal Dutch Airlines has launched KLM Must See Map, a social media campaign which enables tourists to create a personalised city map – with the bonus of a high quality printed version being posted out to participants for free. Each map can be populated by tips from friends offering sage advice on the best […]