Thumbs-up for ‘green car’ and bicycle deliveries – and orders handled by drones and robots
A convenience trends survey commissioned by leading International branding and customer experience agency I-AM has revealed that almost three-quarters of consumers (74%) would be happy to wait longer for goods if the delivery method was more sustainable. The ‘HERE: NOW Exploring The Next Generation of Convenience’ survey reports that these planet-conscious consumers would approve of deliveries by […]
It was a great year for work at the Cannes Lions this year. After a few mixed years, insights and ideas have returned to the festival with a bang. While some of the best work came from familiar territory: not-for-profit, fast food and soft drinks, other great ideas sprung up from further afield: pet nutrition, air […]
India is a cricket crazy country and things are about to get intense. For a fan, it’s when logic and reason take a backseat to unbridled cricket love and make way for lucky rituals and personal superstitions. ‘Trend Your Luck’ celebrates that quirky side of Indian cricket fandom in a humorously endearing way. The film […]
Trends is a fashion brand by Reliance Retail conceptualised exclusively for the people of India. No matter where they live, what they do, whatever their cultural background or fashion aesthetic, Trends has something special for everyone. To focus the brand’s efforts to connect with its audience on a deeper level during Ramzan, Brave New World, an […]
A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety time bomb across the globe. As it escalates, it is causing a plethora of new consumer trends, according to leading futures think tank Wunderman Thompson Intelligence — formerly JWT Intelligence. Welcome to The Anxiety Economy […]
A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]
BrandContent has launched a new podcast – Outfoxed: The Disruptive Content podcast – the only podcast focusing on emerging content marketing trends. Hosted by the BrandContent team, the podcast is a series of 15-20 minute episodes interviewing industry thought-leaders from around the world analysing trends including; voice search, content automation, CRO, robot journalism, and AI. […]
Instagram is the most popular platform for football content amongst fans, with 41% logging-in while watching matches, showing the significance its holds over sports marketing. A new piece of research, conducted by Media Chain, one of the largest social-first publishers in the world, sheds a light on content consumption and the social habits of the […]
The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK TMT sector in 2019. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart Speakers: the hear and now Deloitte predicts that smart speakers – internet-connected speakers with integrated […]
DDB Latina has launched its expected Consumer Report for 2019. The report aims to highlight the logical evolution of trends from previous years that are possibly still evolving; in addition to proposing validation of new topics that could be a cause of concern and will surely dominate the attention of many in the years to […]
