Media, Content and Technology agency Wavemaker, are partnering with 12 media owners for a one-day takeover of 1Rebel Southbank, offering a schedule of exclusive classes for staff and showcasing their ongoing commitment to promoting the importance of mental health amongst young people. Media Owners including DMG, JC Decaux, Twitter, DCM, Blis, Outdoor Plus, Ocean, Hearst, […]
Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]
One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]
WeCounterHate is a new campaign by POSSIBLE that seeks to reduce hate speech on Twitter by turning retweets of these hateful messages into donations for a good cause. What topic gathers more tweets and retweets than the MLB, the Grammys and the Super Bowl? Hate. Racist messaging is unfortunately one of the more popular topics on […]
MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here are our […]
POW, the free digital currency, has taken another significant step towards becoming the first global currency by integrating with a second social media platform; Twitter. Launched on October 3, POW was given away for free to anyone with a Facebook account. So far, 47,000 people have claimed POW via Facebook and are sharing it amongst […]
Air Canada is launching its #CoolNotCold campaign to inspire travel from London to ‘cool not cold’ destinations in the Americas this winter. The integrated marketing campaign spans out-of-home, high impact display, press inserts and most excitingly, a pop-up Poutinerie in London’s Shoreditch from 3rd – 11th November. Giving guests a taste of 10 destinations they can fly […]
Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period. The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]
Metia Group, a global B2B marketing agency, has launched the New Truths for Brands Study 2017. The study was announced by Misia Tramp, Vice President, Customer Experience Strategy and Insight, Metia Group, during her keynote presentation at Brandwatch’s Now You Know (NYK) conference. NYK is a two-day conference held in London, 17-18 October and attended […]