Studio Blvd launched the Goodbye Resolutions: Hello Empowerment campaign for British activewear label Sweaty Betty. The campaign challenges the conventions and pressures of new year’s resolutions and instead inspires women to feel empowered. The campaign which launched in January is set to continue with different empowerment mantras through February and March and features three influencers […]
On January 29, whilst the British Parliament once again votes on the government’s Brexit deal, The Economist, a leading source of analysis on international business and world affairs, will take to Westminster’s most famous roundabout in a van displaying the message: ‘Tired of going round in circles?’ The side of the vehicle hosts the question […]
St Austell Brewery has hired TMW Unlimited to handle the advertising and communications for its Cornish lager brand Korev and Bath Ales brands Gem and Sulis. TMW won the business, which spans consumer and trade communications, without a pitch. TMW already works on the brewery’s best-selling IPA, Proper Job and Tribute Ale, and the move […]
Management Company YM&U Group (YMU), formerly James Grant Group, has aligned thirteen of its fourteen individual brands into its holding company name, with divisions now officially recognised as YMU Business Management, YMU Drama and Comedy, YMU Entertainment, YMU Music and YMU Sport. Troika, which forms its Drama and Comedy division will retain its brand name for the foreseeable […]
Macmillan Cancer Support launches its new multi-channel advertising campaign, bringing to life its new brand platform ‘Whatever cancer throws your way, we’re right there with you.’ The charity is aiming to reach more people living with cancer and increase its relevance to people at all stages of the disease, their families, friends, communities and its […]
23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel digital Out of Home (OOH) network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party […]
Independent corporate affairs consultancy, Nudge Factory has appointed Kevin Davis and Jason MacKenzie as Managing Partners of its Local Government and Corporate Communications practices, respectively. MacKenzie was President of the Chartered Institute of Public Relations in 2017, and Davis is the Leader of the Opposition at Kingston Council. MacKenzie led the CIPR to improved financial […]
Livia’s, formerly known as Livia’s Kitchen, has undergone a major brand refresh – now repositioned to rival the mainstream biscuit and confectionery players, the rebrand responds to growing consumer desire for better-for-you indulgences. After a credentials and chemistry meeting, the sweet treat business chose to partner with Family (and friends) (F&f) to develop their new […]
This Sunday (27th January) marks the 74th anniversary of the liberation of Auschwitz, Holocaust Memorial Day in the UK. However, little more than 70 years later, two-thirds of the world’s population don’t know the Holocaust happened – or they deny it; and this proportion only goes up when it comes to younger, more connected generations. […]
Auto Trader, the UK’s largest marketplace for new and used cars, will be giving away 20,000 items of free reflective outdoor jackets, back pack covers and dog-leads for consumers who want to be more visible during the winter months. As part of a campaign called #SwearToChange, Auto Trader wants recipients of the free merchandise to […]