Commissioned by MWWPR and conducted by Wakefield Research, a recent study unveiled today has identified that 24% of the UK population believe that a company’s values, actions, and corporate reputation are just as important as its product attributes and features. Dubbed the CorpSumer, this growing and powerful segment are valued for their loyalty, but their […]
Proximity London has strengthened its marketing transformation offering with three new senior appointments. Dominic McElroy joins as marketing transformation director from Digitas UK, Kate Amos joins as martech-focussed strategic data director and internal talent Matt Ingram is promoted to data and technology partner in a newly created role. McElroy is an expert in building and […]
Beth Lobban joins WRG, the innovative experience agency that is a division of the Creative Engagement Group, as Executive Producer. In her new role she will provide support and guidance to the UK Live Event team to ensure the seamless delivery of projects that fulfil the agency’s creative ambitions, production values and commercial targets. She […]
Following a three-month competitive pitch, one of the largest bus operators in the UK, First Bus, part of FirstGroup PLC has appointed digital agency Delete to lead a programme of customer experience (CX) website transformation. The appointment comes as part of a wider strategic commitment by First Bus to improve customer experience across their services, […]
British banking company Santander have released their latest project, ‘Cycling Can’, promoting London’s public bicycle hire scheme in a bid to encourage Londoners to uncover the beauty of the city by bike. The concept, devised by McGarry Bowen and developed in collaboration with Rock Hound and Big Buoy, consists of five installments, each one featuring […]
Elmwood, one of the world’s most effective brand design consultancy, has appointed two new creative directors for its Leeds and London studios. John-Paul (JP) Hunter will lead the creative strategy and delivery of Elmwood’s London studio, and Helen Hartley will take the lead in Leeds. Both Helen and JP will be responsible for ensuring that […]
Absurd, the Manchester-headquartered agency, has further strengthened its management team with the appointment of Mark Carrington as Program Director. Mark will lead the agency’s operations across its global client base. The appointment follows a string of client wins and several new hires since its launch in May last year. The agency has seen rapid growth, […]
WING, the multi award-winning creative content studio that produces film content for brands including McLaren, Coca-Cola and HUGO BOSS, launches WingMan24, a service that guarantees budgeted creative or bespoke high-quality film and stills within 24 hours of receiving a brief. WingMan24 responds to the growing demand for well-produced film content produced at speed among brands […]
Healthcare technology solutions provider Distec has appointed specialist technology PR agency Context to deliver a comprehensive public relations campaign, focusing on driving awareness of their offerings across the healthcare technology and business markets. Distec works with industry-leading global vendors to provide cutting-edge hardware and software solutions to customers, and have recently announced an exclusive partnership […]
Blue 449, MPL, Posterscope, and Taxi Media have rolled out a striking new campaign to launch the new Aura Mugler Perfume range that sees a fleet of specially wrapped, glittering green taxis hit the streets across five key cities The glitter and gloss vinyl wrapped taxis are part of a wider social influencer campaign that […]