The campaign is part of a £2m repositioning for Sharwood’s to cement the brand’s place in the modern kitchen. The TV ad, created by McCann London, marks a new, more contemporary look and feel for the Sharwood’s brand and celebrates the travel, taste and excitement that has inspired the Stir Fry Melts range. Sharwood’s brings […]
KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]
Creative marketing agency, RPM create activation for headline sponsor Sky Sports at The British Master’s. The British Masters supported by Sky Sports will return to The European Tour International Schedule for the first time in seven years. The tournament, taking place at Woburn Golf Course will run from the 7th – 11th October and expecting […]
Kitten Kollege is an innovative new campaign for Whiskas, created by AMV BBDO in a unique collaboration with Google and Mediacom. The Youtube channel hosts creative content designed for mobile with the aim of entertaining and educating current and prospective kitten owners. The content has been developed with College Humour – experts in online comedy […]
Royal Caribbean International has announced the appointment of a new Marketing Director, Tamara Strauss after a brief consultancy period to lead brand strategy and a repositioning of the company’s marketing communications in the UK and Ireland. Tamara will head up the marketing, communications and distribution teams, drawing on her experience in online, trade marketing and […]
Integrated agency LIFE has helped breast cancer awareness charity CoppaFeel! bring its sixth Festifeel fundraising extravaganza to life. LIFE has designed the event creative and orchestrated a variety of activities and attractions for the takeover of this year’s venue, House of Vans London. Along with creating merchandise in the form of shirts and badges to […]
AMV BBDO is bringing to life a unique and powerful story for Nicorette. The campaign launched this week and is featured on Nicorette’s YouTube channel, website, digital and mobile channels in the UK, plus rolling out across EMEA, Pacific, Russia and Canada. After years of ‘problem-solution’ advertising in the category, Johnson & Johnson’s Nicorette has […]
St Luke’s launches a new brand look and proposition for Very.co.uk to help drive brand awareness and understanding. A new brand line ‘get more out of every day’ will invite people to “get more” out of fashion, home and tech through the brand’s inspiration, know-how and access through payment options which make things more affordable. […]
Hennessy has created an animated light installation for Harrods’ luxury window display this October, as the Cognac brand celebrates its 250th anniversary. Designed by MPC Creative, the ‘Crafted Light’ piece forms part of Hennessy’s overall ‘Crafting the Future since 1785’ birthday campaign and is an evolution of the optical illusion technique known as ‘Persistence of […]
ODEON – Europe’s largest cinema chain – has selected independent creative agency Rufus Leonard to create a market-leading brand experience. The agency, which works with clients including PizzaExpress, Lloyds Bank, the AA and Stagecoach, was appointed at the first stage of the pitch process and there was no incumbent on the business. Rufus was also […]