Adam & Eve/DDB’s first TV campaign for Waitrose injects a little warmth into British homes. “The warmest season” features an array of seasonal foods available at the supermarket, accompanied by the soundtrack from the 1968 Disney feature Winnie The Pooh And The Blustery Day. The agency won Waitrose’s creative account earlier this year. Rupert Thomas, […]
Integrated agency LIFE has been appointed by Omelet, a United States-based creative company, as the agency to help DreamWorks Animation develop innovative licensing and continuity programmes with UK retailers and brands. As part of this multi-million dollar opportunity, LIFE will operate as the UK partner for LA-based creative company Omelet, which in June announced a […]
For the first time this year, mobile advertising expenditure in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile ad spending has shown significant growth in recent years and is expected to rise 45% this year to over £3 billion ($4.94 billion) and will account for 20% of […]
Land Rover, a Worldwide Partner of Rugby World Cup 2015, is celebrating the people and clubs behind grassroots rugby with a multi-media campaign #WeDealInReal which breaks in the UK on 18 September and will run until the end of the Tournament ending on 31 October. The campaign which features TV idents and digital campaign with […]
Johnston Press has marked the arrival of its revamped Scotsman title which a new ad campaign featuring a specially commissioned poem by renowned Scottish poet Billy Letford. The six-figure ‘Louder’ ad campaign will promote the redesigned newspaper as well as the new website and app. It will use many of the traditional advertising platforms such […]
Quorn has appointed creative agency Communicator as strategic and creative partner as it looks to broaden the appeal of its meat-substitute products. The agency, which was appointed following a non-competitive pitch, will now work with Quorn to attract more health conscious consumers looking to reduce the amount of meat in their diet. The appointment comes […]
Roberts Radio, the UK’s leading radio manufacturer, has appointed Five by Five to develop and execute an integrated launch campaign for the brand’s new ‘R-Line’ range that rolls out across the UK in Spring next year. The R-Line marks Roberts Radio’s first foray into the modular, streaming music category, targeting an affluent, music-loving audience that […]
PizzaExpress is planning to build up a delivery business from 150 sites over the next five years and has already started with central London. Its branches in Thayer Street and St Bride Street are delivering using waiters, rather than traditional delivery drivers. Richard Hodgson, PizzaExpress CEO, said: “We’ve been making the best pizzas for 50 […]
After licensing characters such as Batman for special packaging, Heinz put on a show in the quiet English village of Gotham to raise awareness of its Afterschool Heroes food range. The Afterschool Heroes theme has been applied to Heinz Beanz, Hoops, Tomato Ketchup and Tomato Soup. Heinz projected cartoon versions of DC Comics superheroes such […]
Paddy Power has appointed Amsterdam-based ideas company WE ARE Pi as its ‘Mischief’ agency, in a competitive pitch handled by the AAR. WE ARE Pi have been entrusted with sparking mischief for the brand, an integral part of Paddy Power’s marketing strategy that kick off the relationship by launching a “Big Game Hunter” social campaign […]