Long Live The Local, the campaign which aims to promote pubs and cut beer duty, returns to celebrate the positive role that pubs play in our lives & communities – and with a stark warning of the threat facing this Great British institution. In 2018, the Chancellor listened to the voices of 116,000 people who […]
AA Cars, the AA’s used car website, is launching a new marketing campaign to demonstrate how drivers can buy their next car with confidence thanks to its quality checks and the AA Dealer Promise. AA Cars’ new consumer research has explored how customer confidence affects their car buying experience. It was found that customers who […]
Carol Vorderman appears as you’ve never seen her before in a brand-new advert for over 50s experts SunLife. The ad, part of a multi-million-pound campaign, written by SunLife’s marketing director Ian Atkinson and filmed and produced by Happy Hour, is to promote SunLife’s equity release service. It was filmed in the last week of May – in […]
The beautiful game continues to be part of this country’s DNA and TalkTalk is delighted to announce its first move into this exciting world by sponsoring Salford City FC. Kicking off at the start of the 2019/20 season, the five-year deal comes ahead of the relocation of TalkTalk’s Headquarters to the Soapworks in Salford Quays […]
Global content business Beano Studios announced its partnership with Happy Monkey Drinks, with an onpack tie-in to its hit TV series Dennis and Gnasher: Unleashed! A quarter of a million Happy Monkey drinks will be redesigned to feature Dennis and Gnasher from the hit CBBC TV show Dennis and Gnasher: Unleashed! and are set to […]
Research released on July 30 has shown that seven out of ten young people (69%) think they’re being stereotyped in society – and that the most common labels are that they’re self-obsessed (35%), video gamers (33%) and lazy (32%). It also highlighted that young people see social media platforms as the best at representing their […]
British manufacturer Dualit recently developed a range of Compostable Coffee Bags, a quick, mess-free way to make delicious tasting coffee. To bring this innovative solution to market, they turned to their creative partners at Path to design packaging for this new range as well as Dualit’s new One Cup Filter Coffee range. The challenge was two-fold: […]
On July 29, Google extends its “Make the Most of Summer” campaign with a responsive, data driven, UK-wide, digital OOH push that demonstrates the little ways in which Google is there to help you enjoy the summer. The campaign showcases Google’s Search functionality with popular city-wide summer search terms, such as ‘Best ice cream in […]
Property investment specialist NewRiver has begun the phased introduction of a new and refreshed brand identity for its 33 convenience-led, community-focused shopping centres throughout the UK, designed by London studio, Charlie Smith Design. The fresh and modern identity is a new opportunity for NewRiver to support its portfolio of shopping centres across the regions with […]
Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity – which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip – was just the pre-cursor to the brand’s new season campaign, ‘Save Our Shirt’. Created alongside VCCP and Octagon, ‘Save Our Shirt’ […]