Great Western Railway is celebrating capacity increases and huge on-board service improvements with a new advertising campaign across print, digital and radio, with The Times and Global-owned radio stations, LBC and Classic FM. Created by Wavemaker North, the campaign aims to engage business customers who might otherwise be using cars or airlines for their business […]
Following the introduction of GDPR in May 2018 close to half (45 per cent of consumers) believe that the mail they receive from brands is now more relevant, new research from Wilmington Millennium reveals. The retail industry is the best performing sector with 52 per cent of consumers saying that offers and information through the […]
Channel 4 announced a new commercial deal for Made in Chelsea in 2019 including sponsorship from Sensodyne UK and a brand partnership with online fashion retailer, Never Fully Dressed. The sponsorship deal with Sensodyne, a GlaxoSmithKline Healthcare (UK) brand, was secured between 4Sales and Publicis Media Agency. It will run across all series in 2019 as […]
The newly created WPP agency Wunderman Thompson announced the appointment of its UK Leadership Team. This new team brings together a unique breadth of end-to-end capabilities that will help drive growth for its clients and people by delivering breakthrough creativity, data and emerging technology to reset customer experiences. Pip Hulbert has been appointed UK CEO and […]
Verizon Media and Digital Catapult, the UK’s leading advanced digital innovation centre, and Arts Council England announce a new partnership that will see RYOT Studio, Verizon Media’s content marketing and XR experiences arm, sponsoring CreativeXR as its ‘Exclusive AR/ MR partner’. The deal will also facilitate the building of next-gen content experiences for RYOT’s clients […]
Opus Trust Marketing, the company helping clients to communicate with their customers using multi-channel solutions, has rebranded to Opus Trust Communications. Following significant investment and a restructure of the business, the organisation has set the standards to meet with its strategic objectives, adding further innovative products and services that complement and facilitate digital transformation. Taking […]
Leading entertainment marketing agency Think Jam has announced today it has hired Louise Engelbertsen as its new Head of Insights as part of its ambitious growth strategy. She joins the agency from WPP-owned The Social Partners. In a move that will augment Think Jam’s offering, Engelbertsen’s remit is to transform the agency’s insight and strategy […]
Brands must reassess what they think they know about Gen Z, according to new research from global socially-led creative agency, We Are Social. The agency has launched We are Gen Z: Their Power and their Paradox, a new ethnographic study which delves into the lives of 12 Gen Zs from across the UK to understand […]
Sipsmith launched its most ambitious campaign in its 10-year history, bringing to life the brand story, celebrating its passion and its uncompromising commitment to crafting the very best London Dry Gin, through a beautiful stop motion animation film, developed by Ogilvy UK. Sipsmith, founded by two childhood friends, Sam Galsworthy and Fairfax Hall, fought to […]
Toyota and The&Partnership launch a TV, VOD and social media campaign for Parasport, powered by Toyota on Friday 15th March. Airing first, during Channel 4’s The Last Leg, the launch film turns the spotlight of dramatic sports ads on to an everyday cast of disabled people; treating what happens in a local leisure centre with […]