Under Armour and RED partnered with IMG Live and Dick’s Sporting Goods to create the world’s first ‘Ice Gym,’ an immersive fitness environment where visitors can experience the tangible impact that the ColdGear product can have while training in cold environments. The activation took place on Saturday, November 3 at Northwestern. In the hours leading […]
Dwayne Johnson launched Project Rock, a motivational lifestyle brand designed to help people everywhere achieve their goals. Project Rock focuses on being a key resource to help individuals in their journey to achieve greatness by equipping them with the right tools to use along the way. Project Rock kicks off with the release of two […]
Under Armour will showcase the U.S. women’s gymnastics team and international soccer star Memphis Depay in its biggest — and most digitally focused — global campaign to date. And the rising sports brand is not stopping there: Longtime endorser Michael Phelps will join the campaign in March via a short film, and the brand will […]
Sports apparel brand Under Armour’s first global football campaign features star players such as Manchester United’s Memphis and Tottenham Hotspur Academy’s Cameron Carter-Vickers as well as young up-and-coming players from all over the world. Called ‘Slay Your Next Giant,’ the video aims to drive home the brand’s message that an athlete’s journey is just as […]
Under Armour and Amsterdam-based WE ARE Pi launched its nationwide Armour campaign in the UK, running across retail, social, digital and out-of-home channels, and kicked off by a unique event on the River Thames. The integrated campaign highlights the performance products that unite some of the world’s top rugby players. The 30m long vessel transported […]
Under Armour unveiled its ‘Rule Yourself’ marketing campaign, which defines the brand’s vision for training as a lifestyle. The 60-second “Anthem†spot and a series of shorter films that will debut this fall season showcase the self-discipline of NBA MVP Stephen Curry, American Ballet Theatre Principal dancer Misty Copeland, two-time golf major champion and NFL […]
Urban Outfitters and Under Armour are sourcing social pics of fans wearing their products in real-life situations for their ecommerce sites. The brands are joined by online retailers Beauty.com, Rebecca Minkoff and Dessy.com in testing a social commerce platform from analytics firm Curalate – called Fanreel – that pulls in user-generated from Facebook, Instagram, mobile […]