Under Armour showcase the effectiveness of their ColdGear in the first ever ice gym

Under Armour showcase the effectiveness of their ColdGear in the first ever ice gym

Under Armour and RED partnered with IMG Live and Dick’s Sporting Goods to create the world’s first ‘Ice Gym,’ an immersive fitness environment where visitors can experience the tangible impact that the ColdGear product can have while training in cold environments. The activation took place on Saturday, November 3 at Northwestern. In the hours leading […]

Under Armour’s first global football spot stars Manchester United’s Memphis

Under Armour’s first global football spot stars Manchester United’s Memphis

Sports apparel brand Under Armour’s first global football campaign features star players such as Manchester United’s Memphis and Tottenham Hotspur Academy’s Cameron Carter-Vickers as well as young up-and-coming players from all over the world. Called ‘Slay Your Next Giant,’ the video aims to drive home the brand’s message that an athlete’s journey is just as […]

Under Armour Kicks Off Rugby World Cup Campaign with Huge Floating Mural on The Thames

Under Armour Kicks Off Rugby World Cup Campaign with Huge Floating Mural on The Thames

Under Armour and Amsterdam-based WE ARE Pi launched its nationwide Armour campaign in the UK, running across retail, social, digital and out-of-home channels, and kicked off by a unique event on the River Thames. The integrated campaign highlights the performance products that unite some of the world’s top rugby players. The 30m long vessel transported […]

Droga5 NY’s ‘Anthem’ for Under Armour Features an Army of Athletes

Droga5 NY’s ‘Anthem’ for Under Armour Features an Army of Athletes

Under Armour unveiled its ‘Rule Yourself’ marketing campaign, which defines the brand’s vision for training as a lifestyle. The 60-second “Anthem” spot and a series of shorter films that will debut this fall season showcase the self-discipline of NBA MVP Stephen Curry, American Ballet Theatre Principal dancer Misty Copeland, two-time golf major champion and NFL […]

Urban Outfitters uses fans’ social pics to sell clothes

Urban Outfitters uses fans’ social pics to sell clothes

Urban Outfitters and Under Armour are sourcing social pics of fans wearing their products in real-life situations for their ecommerce sites. The brands are joined by online retailers Beauty.com, Rebecca Minkoff and Dessy.com in testing a social commerce platform from analytics firm Curalate – called Fanreel – that pulls in user-generated from Facebook, Instagram, mobile […]