Wieden & Kennedy has announced that it has split with client Levi Strauss & Co after four years. According to a statement from Wieden & Kennedy, the decision to part ways was mutual. Levi’s did not respond to requests for comment on whether it was looking for another agency to work with. Wieden & Kennedy […]
Now TV, the internet TV service from BSkyB, is launching an animated campaign for its new TV box October 16, as the boxes go on sale in shops for the first time. The campaign, created by WCRS with media planning and buying from MediaCom, features the strapline “That was then. This is Now TV” and […]
The advertising watchdog has banned a TV ad for Beats Pill speakers featuring the singer Robin Thicke from being broadcast before 7.30pm following almost 100 complaints from viewers who believed the spot was “offensive” and “sexist”. http://www.youtube.com/watch?v=fbtewxfcptw The spot features Thicke performing his single ’Blurred Lines’ alongside three female models in hot pants and see-through […]
Tennis star Andy Murray has hired a branding agency to create a personalised logo that will appear on his apparel and associated merchandise. Aesop has been hired after a competitive eight-way pitch to create an identity for the Wimbledon champion. It is understood that it will be incorporated into a new Adidas range and across […]
Elle magazine has paired Mother, Brave and Widen & Kennedy with three groups of feminists, to create campaigns that try to define the modern face of feminism, for its November issue. The ‘Rebranding Feminism’ project aims to re-imagine the feminist movement for today, in the context of pay gaps, stereotypes and the fact that the […]
http://www.youtube.com/watch?v=tZqr__M7XZs Nissan, the car brand, has launched a 12-month multi-channel deal with BSkyB’s Sky Media to launch its redesigned Micra model through a sponsorship push featuring Olympic heptathlete Katarina Johnson-Thompson. The partnership targets young women through idents aligning the Micra with drama programmes including ‘Elementary’, the US adaptation of ‘Sherlock’, ‘Hannibal’ and the upcoming series, […]
Jamie Oliver challenges EE ambassador Kevin Bacon to a bacon sandwich cooking competition, in the phone company’s latest ad, in partnership with YouTube. Oliver and Bacon compete to create the best bacon sandwich in the latest campaign, which is being launched exclusively on Oliver’s FoodTube YouTube channel. The film has been created by EE’s digital […]
Newsworks, the marketing body for national newsbrands, has today launched a 12-week multi-platform advertising campaign around the strapline “Papers aren’t just paper anymore”. Created by QI mastermind and best-selling author John Lloyd, who worked with Coldplay designers Tappin Gofton to produce the six ads, ‘Papers aren’t just paper anymore’ is Newsworks and John Lloyd’s first-ever […]
http://www.youtube.com/watch?v=N4ul6lh0XQ8 Network Rail has unveiled a film and online game – ‘Track Tests’ –with rapper, Wretch 32, and spoken word performer, George the Poet, which looks to stop death and accidents on the tracks. Created by M&C Saatchi, the campaign sees a series of tests highlighting the difficulty of hearing approaching trains to see if […]
Maybelline‘s iconic “Maybe she’s born with it” strapline has topped CBS Outdoor‘s brand recognition game in celebration of 150 years of advertising on the London Underground. CBS launched its 150 Brands quiz with a two-week poster campaign, featuring 115 posters across 78 stations that challenged commuters to identify 150 brands that have advertised on the […]