Now TV launches box with ‘this is now’ campaign

Now TV launches box with ‘this is now’ campaign

Now TV, the internet TV service from BSkyB, is launching an animated campaign for its new TV box  October 16, as the boxes go on sale in shops for the first time. The campaign, created by WCRS with media planning and buying from MediaCom, features the strapline “That was then. This is Now TV” and […]

Beats’ Robin Thicke ad escapes outright ban despite sexist complaints

Beats’ Robin Thicke ad escapes outright ban despite sexist complaints

The advertising watchdog has banned a TV ad for Beats Pill speakers featuring the singer Robin Thicke from being broadcast before 7.30pm following almost 100 complaints from viewers who believed the spot was “offensive” and “sexist”. The spot features Thicke performing his single ’Blurred Lines’ alongside three female models in hot pants and see-through nurse […]

Olympic star becomes ‘Go get it’ face of Nissan Micra

Olympic star becomes ‘Go get it’ face of Nissan Micra

Nissan, the car brand, has launched a 12-month multi-channel deal with BSkyB’s Sky Media to launch its redesigned Micra model through a sponsorship push featuring Olympic heptathlete Katarina Johnson-Thompson. The partnership targets young women through idents aligning the Micra with drama programmes including ‘Elementary’, the US adaptation of ‘Sherlock’, ‘Hannibal’ and the upcoming series, ‘Dracula’. […]

Kevin Bacon beats Jamie Oliver in YouTube cooking battle

Kevin Bacon beats Jamie Oliver in YouTube cooking battle

Jamie Oliver challenges EE ambassador Kevin Bacon to a bacon sandwich cooking competition, in the phone company’s latest ad, in partnership with YouTube. Oliver and Bacon compete to create the best bacon sandwich in the latest campaign, which is being launched exclusively on Oliver’s FoodTube YouTube channel. The film has been created by EE’s digital […]

Newsworks launch ads underlining the value of newsbrands

Newsworks launch ads underlining the value of newsbrands

Newsworks, the marketing body for national newsbrands, has today launched a 12-week multi-platform advertising campaign around the strapline “Papers aren’t just paper anymore”. Created by QI mastermind and best-selling author John Lloyd, who worked with Coldplay designers Tappin Gofton to produce the six ads, ‘Papers aren’t just paper anymore’ is Newsworks and John Lloyd’s first-ever […]

Wretch 32 stars in campaign for rail safety by National Rail

Wretch 32 stars in campaign for rail safety by National Rail

Network Rail has unveiled a film and online game – ‘Track Tests’ –with rapper, Wretch 32, and spoken word performer, George the Poet, which looks to stop death and accidents on the tracks. Created by M&C Saatchi, the campaign sees a series of tests highlighting the difficulty of hearing approaching trains to see if the […]

Maybelline tops CBS Outdoor’s brand-guessing game

Maybelline tops CBS Outdoor’s brand-guessing game

Maybelline‘s iconic “Maybe she’s born with it” strapline has topped CBS Outdoor‘s brand recognition game in celebration of 150 years of advertising on the London Underground. CBS launched its 150 Brands quiz with a two-week poster campaign, featuring 115 posters across 78 stations that challenged commuters to identify 150 brands that have advertised on the […]