Sausalito-based agency, BSSP have been named lead agency for yoghurt brand, noosa. As new entrants have taken over the category, BSSP is on a mission to help noosa carve out a spot in an increasingly cluttered space. Noosa was acquired by Sovos Brands in 2018, which also includes Michael Angelo’s and Rao’s Homemade. Upon acquisition, Sovos put the business up […]
Elmwood New York has created a new brand identity for Knotel in its work as the flexible workspace provider’s lead brand agency. Founded in 2016, Knotel now delivers tailored workspaces to enterprise clients across more than 200 locations globally. The startup completed a $400 million Series C funding round in August with a valuation of […]
Hyundai Motor America has named Angela Zepeda, the senior vice president and managing director at its agency of record INNOCEAN USA, as its new chief marketing officer. Angela will be responsible for all of Hyundai’s marketing and advertising activities in the U.S., including the strategic direction, brand development, national and regional advertising, experiential marketing, digital […]
Colangelo, has been named by New York City-based Vireo Health International, a leading science-focused, multi-state cannabis company, to develop the brand platform to launch their first expansion into the recreational cannabis space with 1937. Billings for the assignment were not disclosed. Colangelo has been tapped as the lead strategic agency that is driving all activity […]
As part of its growth strategy and to kick off the 2019-20 television season, FOX Entertainment unveiled a brand evolution during the 71st Emmy Awards. In the midst of a fast-changing industry, the brand’s new cross-platform identity created by branding and design studio Trollbäck+Company challenges traditional network models and reflects FOX’s legacy as a daring, […]
International production company HAMLET launched an online brand film for sportwear fashion brand, Snipes. Created by fashion agency Meet Herbert, and directed by highly acclaimed photographer/director Pascal Kerouche, ‘You Can’t Stop Us’ features hip hop sensation Meek Mill who also narrates the spot. Shot in Philadelphia, the film captures the upbeat atmosphere of Meek Mill […]
Boston Consulting Group (BCG), one of the world’s leading management consulting firms, announced that it has acquired AllofUs, a leading design consultancy based in London. The acquisition will broaden and deepen BCG’s overall digital offerings and strengthen its design capabilities in particular. “We continue to expand our digital service offerings to deliver clients’ ambitious transformation […]
Santander Bank have unveiled their new campaign in the US, created by global creative agency Arnold Worldwide. Building on their ‘Respect Adds Up’ platform, which includes ‘Run Around’ and ‘Goose,’ with two new spots, ‘Pony’ and ‘Butter,’ these spots are rooted in findings that people are complacent with their banks because they actually expect to be slighted. “Banking with Santander […]
Formula 1 has announced a new partnership with leading youth culture brand, Complex, to host a five-part content series, titled ‘The Pit’. The series will consist of F1 themed challenges, hosted by US rapper, A$AP Ferg. ‘The Pit’ premieres Friday, October 4th on Complex.com with weekly episodes airing until the US Grand Prix on November […]
Los Angeles Chamber Orchestra (LACO) announced the launch of its new brand positioning, purpose and visual identity, conceived and created by independent strategic brand consultancy Brandpie. LACO’s core positioning – “the invigorating power of classical music” – seeks to modernise the orchestra and appeal to a new generation of music fans, spark curiosity in the […]