The Credit Union National Association (CUNA) has launched its largest ever consumer-facing campaign to drive consideration of credit unions as a preferred financial services provider. The digital, research-driven national credit union awareness initiative is a national program that is building through regional market launches. Designed to complement credit unions’ existing marketing programs, the initiative, led […]
GYK Antler, a full-service marketing and advertising agency, announced the addition of Paula Serafino as Media Director. In this new role, Serafino will oversee the agency’s growing media practice – which works with brands like Sweet Baby Rays, Cedar’s Hommus and New Hampshire Travel & Tourism – and offers media planning and buying services for […]
Design-driven creative agency, Standard Black, announced that they are welcoming a new Creative Director, Scott Niemczura, effective immediately. Niemczura will be overseeing art direction and copy on projects across the agency portfolio. He joins a veteran creative team at Standard Black and will work alongside Partners / Executive Creative Directors, Eric Lobb and Jared Tomlinson. […]
A new study conducted by Phoenix Marketing International (Phoenix MI) found that while Netflix dominates the content streaming market, there is still opportunity in the sector. The study found that 81% of US adults that stream online video hold a Netflix account, with the next most popular streaming platforms being Amazon Video at 46%, Hulu […]
Young & Laramore announced three new clients across the fashion, spirits and sports categories. It has been named agency of record for fashion brand, The Danes NYC; Hotel Tango, a nationally distributed spirits brand based in Indianapolis; and Paddletek, the market leader in pickleball paddle and gear manufacturing. The Danes, a fashion label founded by […]
Publicis Media has announced the appointment of Lauren Hanrahan to the role of CEO of Zenith US, Moxie and MRY. In this remit, she will be responsible for delivering transformation to Zenith’s world-class roster of clients, accelerating the growth of the agency, and inspiring a high-performance culture where people love to work. Based in New […]
Visa is launching phase two of its popular social and digital series ‘Money is Changing’ with the help of its agency partner, Decoded Advertising. Building on the momentum created since the initial launch of the platform last year and data/insights gathered from millennial women, “Phase Two” focuses on female empowerment – highlighting tools and resources to […]
LÄRABAR, the cult US vegan snack brand and creator of the original fruit and nut bar, has finally hit UK shores this month. Headed up by a £700k marketing campaign, General Mills is launching its first ever dedicated influencer squad to raise awareness of the snack sensation that will launch with listings in Sainsbury’s and […]
Omnicom Media Group (OMG) the media services division of Omnicom Group Inc. has named Scott Hagedorn CEO of its North American operations. Hagedorn, who steps into the role following three years as the first CEO of Hearts & Science, succeeds Page Thompson, who is retiring following a distinguished 40-year career at Omnicom. “Scott’s record of innovation and transformation, combined […]
Medical Cannabis Mentor, a new online learning platform for healthcare professionals, patients and dispensary personnel, has launched with brand identity by Here Design. With legislation around cannabis use changing rapidly across many US states and the world, co-founders of Medical Cannabis Mentor Dr. Junella Chin and Joe Dolce identified a need for medical professionals and […]
