Toyota’s Toyotathon is back for its 39th year with a holiday spot that showcases a heartwarming homecoming. The 90-second “Home for the Holidays” spot premiered November 28th, on NBC’s primetime Christmas in Rockefeller Center, with a throw from NBC’s TODAY Host Al Roker. In a multi-network approach, the 90-second spot also aired on the Wednesday […]
Therapy Content partners with creative impact agency enso to produce a stream of new docu-style content for Uber. Airing here, the films address questions and issues from the general public in a transparent, informative, and accessible way. “What Moves Us” is true-to-life and authentic, following tech correspondent Katherine Gorman as she talks to real […]
Branding and marketing consultancy TwentyFirstCenturyBrand (21CB) announced the appointment of Jen Randle as the company’s first Partner since launching in early November. Randle brings with her nearly 20 years of strategy, design-thinking and marketing experience across consultancy and client-side, as well as an MBA from Columbia University. Randle started her career at Jumpstart, a national […]
Melissa A. Lentz has been named to the newly created position of Chief Executive Officer of the MAGNET Global Network – the Marketing & Advertising Global Network of leading independent advertising agencies. MAGNET is comprised of 40 member agencies that collectively serve more than 800 clients and bill nearly $3 billion annually from offices in […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced a partnership with rights and clearance agency, Greenlight, a part of Branded Entertainment Network. Greenlight clears content with rights holders for use in commercial advertising and corporate campaigns and Greenlight also represents the rights for some of the […]
Discovering what keeps consumers coming back to a brand again and again…or not…can be the equivalent of finding the golden ticket. Helping brands understand the reasons motivating consumers’ opinions and buying habits is one of the most important phases during a brand’s development process. This kind of strategic qualitative research enables brand owners to collect […]
The Macallan, the world’s most precious single malt, is launching its first ever global advertising campaign across television, cinema and digital channels. In the USA, the campaign rolls out nationally across digital and social. The focus of the campaign, a 90-second hero film titled “Make The Call”, launched on Monday November 19, 2018. Focusing on […]
Mirum US has announced the appointment of Valerie Jencks as its new VP of UX. This is a new role for Mirum in the US and has been created to help the agency make tangible progress in developing its UX practice. Amanda Seaford, CEO, Mirum US says: “Leading innovation, establishing common tools and practices, growing […]
Insider is the Evening Standard’s new digital platform reaching high net worth individuals in the UK and North America, focused on quality lifestyle content. Launching November 15, it gives readers unparalleled access to the ultra-lux world. Content is centred on high profile celebrities, influencers, style, young royals and those ‘insiders’ in-the-know in society. This dynamic […]
Brandwatch, the $100 million, world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button. Iris automatically analyzes large conversations happening online and explains what caused them. […]