Unison Home Ownership Investors, the US’ leading provider of home ownership investments, announced that it has selected Cutwater, as its creative agency of record. The selection follows a competitive review process and is part of Unison’s overall effort to solidify its identity and marketplace position as the preeminent customer-centric brand in home ownership co-investing. Under […]
AKQA has appointed Andrew Walter as Director of Delivery in the San Francisco studio. Andrew will oversee the Project Management department and join the Executive Leadership Team. Andrew brings over 15 years of experience, specialising in program, change and growth management. AKQA Managing Partner Simon Jefferson said: “AKQA continues to evolve and find new ways […]
The independent creative agency, CULT, has hired Karl Velasco as its Group Creative Head of Fashion & Beauty to sit across both its London & NYC offices. The former Dazed Creative Director joins CULT’s ECD, Matt Watson, to lead the agency’s overall creative offering. Since expanding into the US market in 2017, CULT has seen […]
Clothing and accessories retailer Gap, along with their creative agency Yard NYC, have unveiled their latest holiday campaign starring Grammy Award-nominated R&B artist and songwriter Leon Bridges. As a continuation of a larger “Meet Me in the Gap” campaign, which originally brought Cher and Future together amongst other diverse talent to show what’s possible […]
 Award-winning director Vincent Peone, collaborating with Emily Ratajowski and the content team at Vogue, finds an ingenious way to break down a complex issue that affects all Americans in a new short film for the acclaimed magazine. The teacher in this case is Emily Ratajkowski, the model and swimsuit line owner with a very […]
Creative agency Barbarian, and middleware company, Solace, have collaborated to create a new campaign to raise awareness of the brand’s new product called PubSub+. The two 60-second spots are geared towards the Developer community, one that has its own set of rules and is very skeptical of everything, especially when it comes to marketing gimmicks and new developer tools. To reach this […]
Key4Women, a network dedicated to helping entrepreneurial and professional women succeed in business, in partnership with independent agency, Marcus Thomas LLC, launched a social media campaign to coincide with October’s National Women in Small Business month. Marcus Thomas created the campaign concept, #RealLifeBosses, which aims to combat gender bias in the workplace, while celebrating […]
JD.com is set to launch a flagship store on Google’s shopping platform to target American shoppers. The online store, which will launch before the end of this year, will provide direct sales to US consumers in a bid to grow its presence in the market. The move is the first since the two internet giants […]
Axos Bank has named creative agency, Cutwater, as creative agency of record. Cutwater will lead all of the brand’s communications efforts, including brand strategy, creative and production. Cutwater will also handle all media planning while media buying and reporting will be shared between Cutwater and Axos’ internal media division. Headquartered in San Diego, CA, Axos […]
American Express is rolling out new creative, jointly-developed with beloved star and longtime friend of the brand, Tina Fey. This is the next phase in a 360 communications plan to drive awareness of Pay It Plan It, a first-of-its-kind feature that gives 18 million US Credit Card Members more options for how they pay […]