In the aftermath of the First World War, for both Paris and London, the burial of an Unknown Soldier embodied the memory of all deceased soldiers. Anonymity guaranteed everyone’s heroism and allowed families to grieve. To mark the Centenary of the Armistice, the Historial de la Grande Guerre in Péronne, in association with FF (formerly Fred & […]
High-Proof Creative, a full-service, niche marketing agency for the craft beverage industry announced its launch on November 12. The Portland-based agency will provide services for companies nationwide in a variety of areas including website development, design, marketing strategy, social media, content, SEO, and more. High-Proof Creative is founded by Karen Locke, and includes a team […]
New York brand design agency Vault49 has appointed Spencer Ryan as Creative Services Director. Ryan leaves her previous role as Creative Services Manager with JKR where she played a key role in building a team of 15 to 80 in just four years. This extensive experience will help drive Vault49 into its next stage of […]
ELOQUII launches its exclusive collection of holiday dresses and separates with designer Jason Wu. In tandem with the collection launch, the brand, a trend-driven retailer for sizes 14+, and noted designer debuts their holiday campaign video. Directed by Vincent Peone, the film features model and body activist Paloma Elsesser. Under the direction of Vogue’s […]
Mitchell & Ness continues to build its portfolio of licenses by announcing a new partnership with the National Collegiate Athletic Association (NCAA). The deal is in addition to existing license agreements with The National Basketball Association (NBA), National Football League (NFL) and MLS (Major League Soccer), which all enable the nostalgia brand to bring its […]
Havas Group Media has tapped Bret Leece as its new Global Chief Data & Innovation Officer. Based in New York, Leece’s appointment to the newly created global role is effective immediately. Leece’s remit is to build useful data products and services, providing platforms for planning and buying of meaningful media. In this new role, Leece […]
Under Armour and RED partnered with IMG Live and Dick’s Sporting Goods to create the world’s first ‘Ice Gym,’ an immersive fitness environment where visitors can experience the tangible impact that the ColdGear product can have while training in cold environments. The activation took place on Saturday, November 3 at Northwestern. In the hours leading […]
Vision7 International (V7) a subsidiary of BlueFocus International (BFI) announced it has acquired award-winning San Francisco-based creative agency, Eleven. The deal further expands the V7 family of creative, results driven agencies in North America, and it represents the organization’s first major advertising brand in the U.S. Eleven, which was named to Advertising Age’s “Small Agency […]
RepHike is a young company, based in Buffalo, New York, that helps brands find their ideal micro-influencers and manage campaign collaborations. The world of online micro-influencers is a pretty new one, but already the market is saturated with many players who look and sound the same. BTL Brands, a start-up focused design studio based in […]
Movember 2018 kicks off in November with an ambitious, targeted and intelligent digital marketing campaign. The campaign for the Movember Foundation’s annual fundraising month has been devised by purpose-driven digital agency Blue State Digital and will run across the UK, the US, Canada and Australia. The majority of activity for ‘Movember’ launches with Movember season […]