The 4A’s, the leading advertising trade organisation, named Simon Fenwick as EVP, Talent Engagement + Inclusion. Fenwick will oversee the organisation’s diversity, learning and development programs, including the 4A’s Foundation, which the Multicultural Advertising Intern Program (MAIP) and the 4A’s High School Programs fall under, as well as Workplace Enlightenment Certification (WEC) and The Learning Academy. Fenwick joins with 30 years of international experience crafting […]
Firefly officially launched out of beta on December 6, with a new approach to spur business and revenue by connecting brands, rideshare drivers, and local city governments. The company, which operates a first of its kind network of “situationally aware” digital smart screens mounted to existing rideshare vehicles, is already proving to be a […]
Baby it’s cold outside! But Miller Lite is keeping consumers warm this season with the release of their 2018 holiday-themed, sweater wearables. For the second year in a row, Miller Lite has partnered with Chicago-based, strategic brand design agency Soulsight to introduce a holiday knitwear program that infuses fun and good cheer into dressing for the holiday season. Formally introduced […]
INNOCEAN Worldwide Americas launched two new, first-to-market online tools for Genesis Motor America, to make the luxury car shopping experience easier and also more fun. In conjunction with the launch of the new Genesis G70 — INNOCEAN redesigned the Genesis.com website and took the best gaming technologies and the fastest-growing tool on a social media […]
Indianapolis-based creative agency Young & Laramore, have announced the promotions of two Creative Directors, Trevor Williams and Bryan Judkins, to the roles of Group Creative Directors. As co-GCDs, Trevor and Bryan will help foster and develop the next generation of creative leadership at the agency and help propel the agency’s current and future clients to […]
Cleveland-based independent creative agency, Marcus Thomas LLC, announced a new role for the agency. Garth Bender has been hired as Director of Customer Experience, a role that was created to ensure that customer experience remains at the forefront of all marketing and brand strategies. Bender joins a well-established strategy team at Marcus Thomas and will […]
Following on from their recently re-branding of Dunkin’, global brand design agency Jones Knowles Ritchie (JKR) has now provided a fresh new identity for the American multinational quick service restaurant chain’s new handcrafted espresso drinks line. “It’s the exclamation point that makes the most impact,” says Tosh Hall, global executive creative director at JKR. “It encapsulates the strength and power […]
The Ohio Lottery has launched its holiday campaign titled “It’s Never Too Late,” in association with independent agency, Marcus Thomas. The campaign centres around the idea that the Ohio Lottery is most likely not top of mind for consumers as they celebrate the holiday season, but that the brand will be there when they have waited a bit too long […]
 National Geographic and WeWork announced a marketing partnership to bring experiences and events for the network’s new limited series Valley of the Boom into the workplace. Beginning December 3, select WeWork locations in New York, Los Angeles and San Francisco will be transported back in time to the early days of the tech boom, […]
Demetrios Kontizas has been promoted to Mirum Vice President of Technology with immediate affect. He will take over as lead for the San Diego office and all technology disciplines from both this premises and Salt Lake City will ladder up to Demetrios in this role. Amanda Seaford, US CEO, Mirum, says: “Over the past 6 […]
