Jean-Claude Van Damme has starred in Volvo’s latest ad for its ‘Stunt’ campaign, performing the splits in between two moving FM trucks. Titled ‘The Epic Split’, the ad follows on from other viral hits from the campaign, which has this year seen a Volvo truck out manoeuvre bulls through a Spanish town, Claes Nilsson (president […]
Global luxury brand Swarovski has launched its first-ever North American integrated campaign developed for the U.S. market, titled “Get Caught in Your Swarovski,” created by Philly-based agency, Red Tettemer O’Connell + Partners (RTO+P). Being a global leader in cut crystal and fashion jewelry isn’t just about getting caught making a statement on the red carpet […]
As October 29 was National Cat Day, transportation company Uber collaborated with the website “I Can Has Cheezburger” to deliver kittens to your doorstep. Those who reside in New York, San Francisco and Seattle were able to get access to these adorable cats by selecting the “Kittens” option on the Uber app from 11am to […]
http://www.youtube.com/watch?v=o9gLqh8tmPA Apple has kicked off the promotion of its latest tablet device the iPad Air with an online and TV ad featuring Breaking Bad star Bryan Cranston as a voiceover artist. The TV ad is narrated by Breaking Bad star Bryan Cranston. The US technology and online services giant brought months of speculation to an […]
http://www.youtube.com/watch?v=xYsSiaBZmRk Molten gold writhes and coagulates in the style of the shape-shifting T-1000 robot in Terminator 2, eventually forming the contours and features of Apple’s iPhone 5S, in the smartphone’s first TV ad. The ‘Metal Mastered’ ad, which debuted in the US last night during NFL coverage, is set to musical accompaniment by Goldfrapp’s “Ooh […]
California might well be the world capital of outdoor advertising, but the medium is coming under increasing regulatory pressure, as state and local governments respond to complaints about the proliferation of illegal or simply unwanted outdoor ad displays. Most recently, Governor Jerry Brown signed a law designed to crack down on illegal mobile advertising, in […]
http://www.youtube.com/watch?v=lXFCfofh6as Shoppers will be targeted with offers from retailers as they pay for their parking as a result of a global tie-up between MasterCard and parking services provider Parkeon. The service, which is being billed as the first of its kind, will allow local retailers to deliver promotions such as discount coupons through the Parkeon […]
Thanks to higher TV spending, total U.S. advertising expenditures perked up some in the second quarter from the same period a year ago. Second quarter was up 3.5% to finish the period at $35.8 billion, with total spending over the last six month 2% higher, getting to $68.9 billion. The second quarter of a year […]
Even before Al Jazeera America made it to the airwaves on Tuesday, it was already in the middle of its first carriage dispute. On its first day of service, the network filed a lawsuit against AT&T, which dropped AJAM from its U-Verse service on Monday at 11:59. The network went live at 3 p.m. yesterday […]
Unicef has launched an ‘End of Violence Against Children’ campaign, aiming to highlight that “just because you can’t see violence, doesn’t mean it’s not there.” Unicef brought in actor and goodwill ambassador Liam Neeson in a bid to highlight instances of violence against children, cyber bullying and gang rape. The 60-second spot shows the aftermath […]