Reebok and NFL star JJ Watt are embracing negativity and set-backs in this new campaign, to celebrate the third iteration of the JJ Watt Reebok sneaker. In this 60” spot, we see JJ Watt faced with the many set-backs he has endured over his career – from the uproar from Texan fans when he was […]
21 SEEDS is shaking up the spirits industry. The new women-owned tequila brand boasts a lineup of three handcrafted options with proprietary agave blends and naturally infused flavours: cucumber jalapeño, grapefruit hibiscus, and Valencia orange. BRIGADE worked closely with the 21 SEEDS team to build their brand and design impactful packaging for their tequila, in addition […]
Performance, capability and style are on full display with the launch of the all-new 2020 Toyota GR Supra campaign, “This Is Our Sport.” In a nod to Toyota’s sports car heritage, the campaign reflects how Supra drivers will feel the excitement of an iconic car designed with them in mind – a car that pushes […]
ICEE, a leading carbonated slush brand in the USA, is celebrating its UK launch with a humorous animated campaign created by Quiet Storm. The brand was founded in the 1950’s and was the world’s first carbonated slush. The agency, which was appointed by Nichols plc. after its work on the Vimto brand contributed to a […]
Integrated branding agency CASE reveals refreshed brand positioning, campaign strategy and brand messaging for international beauty brand e.l.f. Cosmetics. CASE was invited in January to help e.l.f. (which stands for eye, lip and face) create a recharged brand direction with an energizing and diverse perspective on beauty. The CASE team worked closely with e.l.f.’s internal marketing […]
Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]
Jobseekers in Britain keen on chasing the American Dream are most likely to be looking for roles in California, New York and Florida, according to new data released by the world’s largest job site, Indeed. But while UK searches accounted for 7.9% of inbound ones for US jobs this year, interest in working in America […]
This summer, Labatt sought to establish its relevance among its core demographics, particularly within the Great Lakes market. Given the region’s prominent “lake culture,” Labatt wanted to show how the brand deeply understands (and endorses) this summer time phenomenon. Labatt tapped Burns Group to create a campaign that was built on the idea that our […]
As an extension of their long-term partnership with Audience Rewards, BRIGADE designed an interactive website and suite of digital assets for the 2019 Official Tony Awards Challenge. The official promotion — sponsored by Audience Rewards in partnership with the American Theatre Wing, Tony Award Productions, and the Broadway League — gives theater fans the chance to […]
Grey London has created the visual identity and launch poster campaign for Amplifund – a philanthropic initiative led by global LGBTQ media organisation, Gay Times. Launched by Tag Warner, Gay Times CEO, and in partnership with human rights charity GiveOut, Amplifund is supporting LGBTQ activism in media to help increase the acceptance of LGBT communities […]