Havas Media Group and PUMA launch inaugural OOH in-motion campaign

Havas Media Group and PUMA launch inaugural OOH in-motion campaign

Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly’s geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA’s retail store […]

Wine brand Böen teams with Guala Closures and SharpEnd to launch first NFC-enabled wine bottles in US

Wine brand Böen teams with Guala Closures and SharpEnd to launch first NFC-enabled wine bottles in US

Californian wine brand Böen, part of Copper Cane Wines & Provisions by Joseph Wagner, announces itself as the first United States wine brand to deploy Near-Field Communication (NFC) technology to date. On August 1st, NFC connected bottles will be released across the United States, offering consumers the ability to be taken to the home of […]

Mysterious pop-up delicatessen by AKQA sets the scene for upcoming Amazon Prime Video superhero drama

Mysterious pop-up delicatessen by AKQA sets the scene for upcoming Amazon Prime Video superhero drama

Amazon Prime Video and AKQA has created an immersive theatrical and culinary experience to launch the upcoming Amazon Original series The Boys later in July. The show, based on The New York Times-bestselling comic, is an irreverent take on what happens when superheroes – who are as popular as celebrities, as influential as politicians and as revered as […]

PUBG celebrates ‘The Worst Player In The World’ in new campaign by AKQA

PUBG celebrates ‘The Worst Player In The World’ in new campaign by AKQA

PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) defined the battle royale online gaming genre, and while easy to learn, it’s notoriously difficult to master. Each game includes 100 participants that are determined to win, no matter how many times they lose along the way. PUBG Corporation has now partnered with AKQA to tell the story of these players’ unconditional […]

Disrupting the Tequila Aisle: BRIGADE Brings 21 SEEDS to Life

Disrupting the Tequila Aisle: BRIGADE Brings 21 SEEDS to Life

21 SEEDS is shaking up the spirits industry. The new women-owned tequila brand boasts a lineup of three handcrafted options with proprietary agave blends and naturally infused flavours: cucumber jalapeño, grapefruit hibiscus, and Valencia orange. BRIGADE worked closely with the 21 SEEDS team to build their brand and design impactful packaging for their tequila, in addition […]

CASE unveils brand recharge campaign for omni-channel beauty brand e.l.f. Cosmetics

CASE unveils brand recharge campaign for omni-channel beauty brand e.l.f. Cosmetics

Integrated branding agency CASE reveals refreshed brand positioning, campaign strategy and brand messaging for international beauty brand e.l.f. Cosmetics.  CASE was invited in January to help e.l.f. (which stands for eye, lip and face) create a recharged brand direction with an energizing and diverse perspective on beauty. The CASE team worked closely with e.l.f.’s internal marketing […]