In response to a savings crisis in the UK where more than 11 million people have less than £100 in savings, Nationwide Building Society is launching a new widespread advertising campaign. It is aimed at encouraging people who are not currently putting any money away to start saving something, no matter how small, and regardless […]
Following on from the brilliant goal Paddy Power scored with their recent hugely successful campaign ‘Save Our Shirt’ to save football from the scourge of heavily branded kits, sees the launch of the brand’s new TV campaign. Launching on 2rd August, just as the new football season kicks off, it spotlights branded football shirts whilst […]
easyJet, Europe’s leading airline, will launch its successful Look&Book image search app feature across Android devices. The launch follows the app feature release on iOS in October 2018 which has seen over 28,000 photos matched to destinations to date. With so many travellers now getting their travel inspiration from their Instagram feeds, easyJet wanted to make […]
Berghaus has launched a new campaign which evolves from 2018’s successful and celebrated ‘Time to Get Out’ campaign, in which up-and-coming local painters were commissioned to capture their scenic escape in oils. In 2019, Berghaus are applying the same principles of championing undiscovered talent but this time through the realm of photography. Working with VCCP, […]
Chocolate fans everywhere have been given the chance to try three limited edition Cadbury Dairy Milk bars, created by the three finalists of the Cadbury Inventor competition. Callum’s Cadbury Dairy Milk CHOCA-LATTE, Neelam’s Cadbury Dairy Milk SIMPLY THE ZEST, and Melanie’s Cadbury Dairy Milk THE RASPBERRY SHORTCAKE will be filling supermarket shelves across the UK […]
VCCP have launched a new campaign to introduce the latest offering from Cadbury: a delicious Cadbury milkshake mix. We all love the classic Cadbury taste – and now you can enjoy it by mixing Cadbury Choc’Shake powder with fresh, cold milk for a delicious treat. The product complements Cadbury’s successful hot chocolate offering and will […]
Wickes, one of the UK’s favourite home improvement retailers, has appointed VCCP as their lead strategic and creative agency. VCCP’s remit will see the agency work towards expanding the retailer’s share of the competitive home improvement market. Opening its first store in 1972, Wickes now operates from over 240 sites across the UK offering […]
As traditional consultancies continue to snap up marketing agencies, VCCP is challenging convention by swimming in the other direction and has launched VCCP Ignite which offers distinct advantages over traditional business consultancies. VCCP Ignite is founded on the belief that the best business strategy starts and finishes with a forensic understanding of consumer behaviour. Sophie […]
London’s toxic air is a serious health issue that affects all Londoners. It leads to many health issues including premature death, heart and lung disease. And it’s mainly caused by driving polluting vehicles. The Mayor of London and Transport for London (TfL) are taking steps to make London greener. Their target is that by 2041, […]
There are certain moments in life when experiencing a lull really wouldn’t be a good idea. Cadbury’s latest campaign from VCCP showcases these moments, and positions Boost+ Protein as the answer to make sure that you don’t flounder at just the wrong time. The campaign builds on the afternoon lull platform that Cadbury established for […]