[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/Samsung_Icona-Pop_360.mp4[/KGVID] Swedish pop duo, Icona Pop, release brand new single ‘F.U.’ straight to their most loyal fans through a live online concert. The pair teamed up with DDB Stockholm and Samsung to create a unique concert that could be experienced from all 360ᵒ angles. The concert was live streamed exclusively to 360 fans, […]
Former mobile giant Nokia is looking to pivot its offering into Hollywood with its recently announced OZO virtual reality camera. The communications specialist, having sold its mobile production unit to Microsoft in 2014, is hoping to trump several tech start-ups working on VR capture devices with the $60,000 OZO camera. The Helsinki-based company is courting […]
Ad platform Blippar, which delivers AR content and experiences triggered by real-world objects and tags, has acquired augmented reality firm Binocular, which creates AR applications and specialises in virtual try-on technology. Binocular came to the world’s attention last year when it won the Cannes Lions Bronze award for best use of technology for its work […]
Sydney-based Rapid VR has again explored new frontiers in the development of 360 degree immersive virtual reality (VR) video content with a new 360˚ VR film created in partnership with the World Surf League (WSL) and Samsung featuring former WSL World Champion CJ Hobgood via agency Cheil Worldwide. Directed by renowned surf filmmaker Taylor Steele […]
The New York Times will distribute Google Cardboard virtual reality (VR) viewers to its home-delivery newspaper customers in the U.S. as part of a new campaign. The media giant has partnered with Google for the initiative, and will deliver more than one million of the units to readers’ homes over the weekend of November 7-8. […]
Looking ahead to 2016, Mintel’s Senior Trends Consultant Richard Cope discusses the five key UK consumer trends set to impact the market, including implications for both consumers and brands in the year ahead. My Mind’s Eye Virtual and augmented reality technologies enter our homes and businesses to entertain, trial and train. “A host of virtual […]
Happy Finish, a pioneer and world-leader in augmented reality and virtual reality, announced that it has signed a strategic agreement with GroupM, the world’s leading media investment group owned by WPP. Happy Finish’s offices in India and China will work closely with GroupM’s content teams across the Asia Pacific region to help develop creative solutions […]
Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil’s coffee fields using their mobile phones and an ingenious viewer developed by Google. After downloading the Nescafé 360˚ app, which is also available for Android and iPhone, consumers can slip their mobile into […]
Virtual reality is coming to Facebook news feeds. The company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and on mobile, swiping across the screen changes the view. Disney and Lucasfilm have already used 360-degree video […]
http://www.youtube.com/watch?v=4LE_IocFnL0 Early this year, Volkswagen revealed their ultra-limited edition hybrid XL1 car and promised to showcase the final model at the Geneva Motor Show. The Volkswagen XL1 is one of the the most futuristic, fuel-efficient vehicles on the planet. With such a reputable name, it is only fitting to have an equally impressive repair manual to […]
