Shop Direct continues out-of-home innovation using “passion data” to target tech fans for Very’s Black Friday promotion

Campaign marks the beginning of an exclusive partnership between Posterscope and Starcount

Shop Direct continues out-of-home innovation using “passion data” to target tech fans for Very’s Black Friday promotion

Shop Direct, the UK’s largest integrated digital retailer and financial services provider, has launched a targeted, dynamic, digital out-of-home (DOOH) advertising campaign as part of Very.co.uk’s Black Friday promotion using unique “passion data” to identify and locate customers based on their interest in technology.  Devised by Vizeum and Posterscope, the out-of-home and location marketing specialists, the […]

Dentsu Aegis Network appoints first presidents for Carat and Vizeum in Latin America

Dentsu Aegis Network appoints first presidents for Carat and Vizeum in Latin America

Dentsu Aegis Network appoints, for the first time, regional presidents for its media agencies in Latin America, further strengthening the presence of the network within this important region. Fernando Bermudez Pire has been appointed the President of Carat and Vanessa González will take on the position of President for Vizeum in Latin America. This is an […]

Shop Direct introduces real-time dynamic sales messaging to OOH for Very’s Black Friday campaign

Shop Direct introduces real-time dynamic sales messaging to OOH for Very’s Black Friday campaign

Shop Direct has this week launched a location-based, dynamic digital out of home campaign for Very.co.uk for Black Friday. The campaign will, for the first time, feature real-time dynamic social proof product messaging to provide shoppers with vital information about stock availability and demand for its offers. Devised by Posterscope, the out of home and […]

Very focuses on the power of gifts to change lives in Christmas brand push from St. Luke’s

Very focuses on the power of gifts to change lives in Christmas brand push from St. Luke’s

 Parents are invited to look into the future in Very.co.uk’s Christmas campaign using the strapline ‘find the gift that helps them find their gift’. A magical, animated film titled ‘Elsie’s gift’, created by St. Luke’s, kicks off the festive season. The idea behind the campaign is a gift can be so much more than […]

The North Face uses DOOH to live stream opening of iconic pop-up shop to UK fans

The North Face uses DOOH to live stream opening of iconic pop-up shop to UK fans

PSI, Posterscope’s international division, and Vizeum have deployed a special digital out-of-home (DOOH) experience for The North Face to bring the launch of The Pinnacle Project to life in London. The project launched with a Mountain Festival in Val San Nicolò in the Italian Dolomites where The North Face revealed the company’s most iconic mountain […]

William Grant & Sons Experiments with First Dynamic OOH Campaign for its Glenfiddich Experimental Series

William Grant & Sons Experiments with First Dynamic OOH Campaign for its Glenfiddich Experimental Series

William Grant & Sons UK has this week launched its first ever dynamic digital out of home campaign for Glenfiddich and its innovative Experimental Series. Devised by out-of-home (OOH) and location marketing specialist, Posterscope, working with partners Vizeum, the campaign seeks to capture the attention of whisky fans at the right time of day and […]

Time Out partners with the London Eye on event series

Time Out partners with the London Eye on event series

Time Out has curated and created an eight-week event series, taking London’s best experiences from the pages of its website and magazine to the sky. Working closely with The Story Lab and Vizeum, the ‘Time Out’s Eye-Openers’ campaign is built around a series of unique events in the Coca-Cola London Eye capsules this summer. The […]

Boursorama Bank reveals new brand platform created by Buzzman

Boursorama Bank reveals new brand platform created by Buzzman

Boursorama Bank reveals its new brand platform, created with Buzzman, by launching a national multimedia campaign in France. The campaign establishes the brand’s new communication landscape and its new signature: “Boursorama Bank: the bank that everyone wants to recommend.” “Have you ever recommended an average restaurant? Or an average movie? Or an average bank? No. […]

Burberry launches racy perfume ad directed by Steve McQueen

Burberry launches racy perfume ad directed by Steve McQueen

Burberry has launched a racy campaign to introduce its Mr Burberry fragrance with an ad directed by Oscar-winning director Steve McQueen. The 30-second spot, released today, tells the story of a couple’s weekend in London and includes a nude bath scene. It is the first commercial film by McQueen, who directed the multi-Oscar winning 12 […]