WaterAid Appoints Blue State To Put Digital Advocacy At The Forefront Of Its Global Agenda
WaterAid Appoints Blue State To Put Digital Advocacy At The Forefront Of Its Global Agenda
A fountain of tennis balls in Greenwich Park highlights how clean water could save thousands of lives a day
WaterAid and the Wimbledon Foundation have created a spectacular fountain of 2,631 tennis balls in Greenwich Park to mark the number of lives that could be saved on average each day if everyone everywhere had clean water and decent toilets. Two weeks before the start of The Championships, Wimbledon 2019, the remarkable tennis ball installation […]
Dougray Scott visits St Paul’s Cathedral as 800 schoolbags line steps to mark child deaths
WaterAid placed 800 children’s schoolbags on the famous steps of St Paul’s Cathedral today as a stark reminder of the number of young children’s lives lost every single day due to dirty water and poor sanitation. Each of the Cathedral’s 24 entrance steps represented one hour – and the 33 children younger than five who die every hour – a whole class that never even made it to school, all for the lack […]
Andrex partners with WaterAid for national roll-out of Toilets Change Lives initiative in the UK
Kimberly-Clark’s Andrex has teamed up with WaterAid for the Toilets Change Lives initiative, shedding light on a global crisis that is affecting billions worldwide. The initiative highlights the global sanitation crisis faced by 2.3 billion people around the world and has already transformed the lives of thousands of people by constructing new or renovating existing […]
Shekhar Kapur and Parminder Nagra Launch Animation with WaterAid on Impact of Water Crisis on Girls
Acclaimed Indian film director, Shekhar Kapur has collaborated with international charity WaterAid to create a short animation, Brides of the Well, adapted from a story written by Shekhar to highlight the impact of the water crisis on women and girls globally. Narrated by Bend it like Beckham and ER star, Parminder Nagra, the film […]
WaterAid uses VR to transport supporters round the world
WaterAid has launched a new Virtual Reality (VR) film, which has used the increasing accessibility of 360 filming technology to improve its authenticity and bring supporters closer to the charity’s work around the world. Everyday WaterAid was created as an educational tool to provide a flavour of some of the 28 countries WaterAid works […]
WaterAid unveils Remote Kitchen series & Flow TV to show different side of its work & engage new audiences
International charity WaterAid has produced two new engaging video series as part of a fresh approach to show a different side to its work while attracting new supporters through YouTube. Remote Kitchen presents national dishes made by WaterAid field workers from across Africa and Asia, featuring local specialities such as Madagascan pork and cassava, Ugandan […]
WaterAid appoints Manchester agency as global web development partner
Manchester based creative and digital agency Access has been appointed by international non-profit organisation WaterAid as its global web development partner. The appointment follows a competitive four-way pitch for both the charity’s ongoing platform support and future digital design, development and project work, including the growth of its current digital portfolio from seven member sites and three country […]
WaterAid adds a new way to communicate with its supporters via mobile wallets
GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector – first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence […]
GOOD Agency Appointed to Help WaterAid Deliver Their Biggest Ever Appeal This Winter
WaterAid has appointed GOOD agency to help develop an entirely new approach to fundraising. This Winter, WaterAid will take on their most ambitious fundraising target yet, hoping to raise £4 million pounds over the course of three months. The appeal will be match- funded by the government, so we will need to engage a much […]