Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]
Intensified political polarisation, fragmented groups and rapid digital disruption risk undermining governments’ efforts to effectively engage with citizens, concludes a new report launched on February 25 by WPP. The Leaders’ Report is the only global research study looking at the state of citizen engagement, and the key challenges facing governments’ efforts to better connect with citizens […]
WPP has launched its groundbreaking new brand, Wunderman Thompson, which is an amalgamation of Wunderman and J. Walter Thompson. This brand launch is the ethos of who Wunderman Thompson is as an agency. Wunderman Thompson is a creative, data and technology agency built to inspire growth for clients, people and partners. The new brand, created by Landor, a global leader in brand […]
Boots Opticians unveils a new campaign showcasing how they can help consumers feel confident and find frames they’ll love. This bring consumers to that ‘feel good frame moment’ when they find the perfect pair. The creative idea was born from the fact that many consumers, particularly 35 to 50 year olds who have never needed […]
Refinery29, a leading media and entertainment company for young women, and creative agency Berlin Cameron, part of the WPP network, announced the results of their inaugural “This is Women’s Work: Stepping Up Startup Culture” study around the rising generation of female entrepreneurs, women’s experiences in the startup world and key issues around access to capital. Inspired by […]
WPP CEO Mark Read has recently announced a three-year plan for “radical evolution” of the company to deliver improved performance. Following that, two of the group’s own branding agencies, Superunion and Landor have collaborated to create the new identity which represents WPP as a creative transformation company that is dynamic, connected and organised around the […]
Ogilvy is proud to announce that Piyush Pandey, Chairman of India, has been appointed as the agency’s next Chief Creative Officer, Worldwide effective January 1, 2019. In addition, Ogilvy also announced that it will expand its Worldwide Creative Council from 12 members to 20; the 20 members—of which half will be comprised of female creative […]
GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]
WPP announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. The new organisation will be distinctively positioned as a provider of end-to-end solutions – through creative, data, commerce, consulting and technology services – at a global scale. Wunderman […]
Boots UK unveils its Christmas campaign, ‘Get them something that says…you get them’, an idea which brings to life that magical feeling of giving or receiving a gift which really celebrates each person’s uniqueness. The TVC by Ogilvy UK follows the story of a mum and daughter in the build up to Christmas – Clare […]