Socially led advertising agency Telegraph Hill has been appointed with immediate effect by Britain’s Beer Alliance to handle retained social media strategy, engagement, community management and influencer outreach along with social media buying via its ‘There’s a Beer For That’ channels. Telegraph Hill won after a four-way competitive pitch.
The agency has been briefed to target mass market consumers who are not habitual beer drinkers and create a large community of new beer drinkers. The activity will be founded on four key campaign pillars; education, experimentation, engagement and evangelising.
Louise Doherty, Digital Audience Lead at Britian’s Beer Alliance, There’s A Beer For That said: “We’re excited to be working with Telegraph Hill across our social strategy, content management and social media spend for our There’s A Beer For That campaign. Their marrying of insights, strategy and creative impressed us in the pitch and will help portray the diversity, versatility and quality of our nation’s beers. This will futher boost the renaissance that we’re already seeing for beer in Britain.”
Garret Keogh, Managing Director & Co-Founder of Telegraph Hill said: “David and the team at Britain’s Beer Alliance are leading a fantasic initiative for the beer industry and Telegraph Hill are thrilled to be a part of it. Our innovative content and integrated campaigns will target mass-market consumers and help drive growth in this category. We know our strategy and in-house production teams can genuinely drive change in consumer behaviour to deliver big results.”