The agency will be developing and executing a fully integrated campaign to elevate the charity and its cause via influencers, curated content and a live activation. The work follows Fanclub’s recent purpose-led campaigns ‘#FutureFishAndChips’ for Plastic Oceans UK and ‘Broken Windows’ for Harvey Nichols.
Anil Ranchod, deputy director PR and communications, at the Stroke Association, said: “Stroke remains one of greatest health challenges of our time. Far too many people don’t know about stroke or think it’ll ever happen them. That’s why we’ve teamed up with Fanclub. We want to change the way we all think about stroke.”
Adrian Ma, founder and managing director, Fanclub PR, said: “This is a significant opportunity for us to use our craft to create a positive impact on the world, and we’re going big.”
Source: Fanclub PR