To draw attention to the diversity of content and travel information that can be found in the magazine portal, the agency worked on the aesthetics of the images in a way that visually translated the concept of the campaign, bringing different destinations to the same place.
“The campaign reveals visually what the travel magazine has to offer: different destinations in one place. The choice of photos, the combination of the images and the angles were vital to creating engaging and exciting visuals,” explains Alexandre Vilela (Xã), CCO of Z + Havas.
The pieces produced by the agency combine destinations such as San Francisco (USA) and Toronto (Canada), London (England) and Venice (Italy), and New York (USA) and Niagara Falls (Canada/USA).
Source: Z+ HAVAS