Yonder Media and All Response Media (ARM) are working in partnership to deliver media strategy, planning and buying across multiple territories for smartphone manufacturer OnePlus, which last month launched its new flagship smartphone.
Following a competitive three-way pitch, the agencies will be working together to develop and deliver media activity across the UK, EU, Nordics and North America as the brand continues its impressive global growth.
The OnePlus 6T, the new flagship replacing the acclaimed OnePlus 6, was launched on October 29 and one of the global launch campaigns was created by Yonder Media’s sister agency in The Beyond Collective, Above+Beyond. The 6T launch is the brand’s biggest to date, coinciding with the most widely available OnePlus device ever released.
Ed Cox, Founder at Yonder Media, said: “OnePlus is a dynamic and exciting brand with an incredible connection to its fans. We all believe there’s more than one way to build a brand in today’s age of audience and we’re delighted to be working together.”
Nick Cudahy, Director at ARM, said: “We are delighted to be part of the OnePlus journey as they are a truly innovative global brand, we look forward to delivering a fully integrated approach to media planning & execution, pivoted around the ARMalytics platform.”
Adam Ferguson, Head of Marketing, Europe at OnePlus, said: “As we continue to grow at speed, and consolidate our position in more markets, it’s essential that we have media partners like Yonder and ARM, who understand the OnePlus brand and can harness the power of our incredible community to maximise the potential of the momentum we’re experiencing.”
Source: Yonder Media