Wonderhood makes a big deal of lower prices in new OOH campaign

Waitrose has unveiled a series of special-build OOH installations to spotlight its new lower prices across hundreds of everyday favourite groceries.

Created by Wonderhood Studios and produced by Grand Visual, the work sees oversized Waitrose shopping bags bursting with products including bananas, lettuce, pasta and kitchen staples – bringing the supermarket’s value message to life in a playful way.

The larger-than-life builds put the focus on the everyday products customers know and love, showing that lower prices at Waitrose don’t have to mean compromising on quality.

The installations are appearing across three high-profile London sites – The Pump Station at Westfield White City, Aspen Way in Canary Wharf and Old Brompton Road – until mid-October. Media planning and buying was handled by MG OMD.

Source: Wonderhood Studios

  Advertising, Campaign, London, Marketing, OOH, UK, Waitrose, Wonderhood Studios