Wavemaker, GroupM’s media, content and technology agency, has been appointed to lead media efforts in the US for Adobe, the award-winning software and technology leader. The appointment brings together all on and off-line media communications planning and buying across Adobe’s three core product Clouds: Creative, Experience and Document. Steve Weeks, Head of US Media Strategy […]
Something is rotten in the state of advertising, an industry which I have loved since my first day working for the Saatchi brothers 30 years ago. The sad fact is that too many of the recommendations made by agencies are no longer made for the benefit of the client. That is not good for the […]
A new campaign backed by a coalition of global organisations and celebrities, is calling upon leaders to prioritise the fight against malaria, or risk undoing decades of unprecedented progress. The Beckham-backed campaign, Malaria Must Die, So Millions Can Live, launches with a film made by Ridley Scott Associates (RSA), showing David inside a glass box […]
Marketers should wake up to cannabis culture, according to a new report from J. Walter Thompson’s Innovation Group which examines the ‘wellness-forward’ lifestyle, recreational and medicinal opportunities presented by the rise of the so-called ‘Cannabis Economy’. Sales of recreational marijuana have been legal in California, the largest US state economy in North America, since January […]
The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger. A Big Mac of the same proportions as the iconic IMAX would measure a gigantic 1,734 square metres. The spectacular IMAX display is powered by 48,000 LEDs of every possible colour to […]
Omnicom Group Inc. President and CEO John Wren announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately. “After 12 terrific years as the head of DDB, I am excited to hand the baton to Wendy,” said Chuck Brymer, Chairman, DDB Worldwide. […]
AKQA has promoted Aivory Gaw to Business Development Director for AKQA London. Aivory has been with AKQA since 2013 as a Client Services Lead, and previously as Associate Planning Director. As the youngest member of London’s leadership team, Aivory will be responsible for driving growth across AKQA’s London studio, and reports to Managing Director, Sam Kelly. Before […]
Mumsnet, the UK’s biggest website for parents, and leading bed specialist, Dreams, have signed a strategic partnership. In an industry first, the two brands will work together to create two mattresses – specially designed by parents, for parents and parents to be – which will be available to purchase in many of the retailer’s 190 […]
Toby McAra, former Head of Google Analytics 360 (UK&I) has joined ConversionWorks to support the board through their ambitious growth strategy. He will bring his industry knowledge to the fast growing data and digital analytics agency. Toby helped to build Google’s Analytics 360 Suite offering, a cross-channel, highly integrated, enterprise marketing measurement suite. ConversionWorks are […]
BMB has recruited James Turnham to the new role of Head of AV, as it looks to develop an audio-visual department and give clients a production offering to match the agency’s ambitions. Turnham joins from Mother, where he was Head of Production. At BMB he reports to Matt Hyde, Chief Operations Officer. His appointment is […]