When J. Walter Thompson won the creative mandate for Atletico de Kolkata (ATK), the Indian Super League (ISL) team from Kolkata after a multi-agency pitch in June this year, the brief to the agency was to make ATK a true leader – on the pitch and in the minds of its fans. In order to […]
Samsung has partnered with Rihanna for a new campaign teasing the release date of her forthcoming album through an immersive online experience. Those curious to know when the pop star will release her eighth studio album, titled ‘Anti’, will have to successfully complete a number of cryptic puzzles on antidiary.com using their mobile devices to […]
J. Walter Thompson London brought together global children’s charity Plan UK and popular dating app Happn to raise awareness of the massive number of girls who are married before their 16th birthday J. Walter Thompson London approached Plan UK with the idea of teaming with Happn and taking over their feed for a day. Today, […]
MasterCard has launched a promotion offering Apple Pay users free travel on London’s transport network on ‘Fare Free Mondays’. The promotion, which launched November 23 and will run every Monday until 14 December, offers a refund of up to £27.90 for any MasterCard customers paying for their transport contactlessly via Apple Pay. “The move by […]
Visitors to Burberry’s flagship store on Regent Street can stitch themselves into the luxury brand’s star-studded Christmas ad (above), thanks to a partnership with Google. The Burberry Booth, which is powered by Google technology, uses real-time video stitching to insert people into Burberry’s Christmas ad – a pastiche of Billy Elliot that starred Naomi Campbell, […]
Following Taxi Studio’s successful redesign of Budgens’ fresh produce range earlier in 2015, the design agency were tasked to deliver Christmas packaging and POS to their 150 UK stores. Taxi were briefed to deliver packaging and POS that communicated a special, indulgent and luxurious taste experience across the retailer’s Christmas lines. Creative had to offer brand […]
Emirates and the ATP have elevated their partnership announcing Emirates. The five-year agreement represents the biggest sponsorship deal in the history of the ATP. As Official Airline and Premier Partner of the ATP World Tour, Emirates will benefit from global marketing rights delivering a powerful and consistent presence via the Tour’s iconic net branding across […]
HP has launched its first new advertising under the new HP, Inc company to leverage their partnership with Star Wars. In the Star Wars universe, anyone who has passion, ingenuity and technology has the force to reinvent. The same holds true at HP. Created by BBDO New York, HP’s creative agency partner, the work introduces […]
Google is giving its users the option to re-skin popular services such as Gmail, Maps & Search with a series of Star Wars flavoured visuals as hype builds ahead of the cinematic release of The Force Awakens. To add an element of interactivity to proceedings Google has created a ‘Choose Your Side’ minigame that enables […]
Real Madrid is one of the most popular football team in the world, with 85m fans on Facebook and 17.5m followers on Twitter, so a partnership based around its biggest match of the year is a massive win for Snapchat, who hosted one of its Live Stories based around the side’s clash with F.C. Barcelona […]