DotLabel provided digital marketing campaign support for the highly successful Hendrick’s Gin L.E.V.I.T.A.T.R.E installation at Toronto’s Nuit Blanche Festival, the city-wide celebration of contemporary art. To promote its ‘unusual’ nature, Hendrick’s Gin floated a hot air balloon known as the Hendrick’s L.E.V.I.T.A.T.R.E (“Levitating, elevating, voluminous, illuminating, tantalizing, amazingly towering roaming eye”) more than 40 feet […]
Award-winning design agency, Conran Design Group, has today announced the launch of an experiential campaign featuring five illustrated pop up books and life-sized Paddington bear models positioned around iconic settings in London, supporting Studio Canal’s release of the Paddington 2 movie on 10th November. Five illustrated pop-up scenes from the upcoming movie have been recreated […]
Glenmorangie Grand Vintage Malt 1990, is the first release of Glenmorangie’s new Bondhouse No.1 Collection; an exclusive series created for connoisseurs and collectors which explores the origins of Glenmorangie’s most intriguing and prestigious parcels of mature whisky. We were asked to identify a compelling product story for this 25-year- old Single Malt Scotch Whisky. After searching through […]
Herbal tea and infusions brand, Heath & Heather, is kicking off a multi-channel campaign to broaden its appeal and encourage younger audiences to explore its range of teas. The ‘Me to the Power of Tea’ campaign has been conceived and delivered by integrated marketing agency, HeyHuman. The drive celebrates the brand’s heritage and close-to-nature principles, […]
Clear Channel International has announced a new partnership with Amscreen that will include the provision of digital outdoor displays for a European-wide deployment. This new deal will see further expansion across 16 new country markets. This follows 3 years of digital out of home (DOOH) deployments in the UK market where the total DOOH revenue […]
Royally-appointed wine and spirits merchant Berry Bros. & Rudd is launching a new brand positioning developed by BBD Perfect Storm for its liqueur brand, The King’s Ginger. The work marks a shift in strategy for The King’s Ginger. Originally developed in 1903 as a revivifier for King Edward VII, the product has historically been associated […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]
Virtual Reality, Augmented Reality and Mixed Reality, now commonly known as XR, initially got the world – and big investors – excited with its seemingly limitless applications for film, gaming, and adult entertainment. However, in 2017 the land lies quite differently, as the now maturing technology is increasingly being applied to the more fundamental aspects […]
UK online retail sales were up +14% year-on-year (YoY) in September, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. Although this was the third-strongest growth rate so far in 2017, there were signs of macroeconomic pressures influencing shopper behaviour. The electricals sector suffered its first negative year-on-year growth (-5.6%) for the month of […]
FIFA will award in London, the most beautiful goal of 2016 with the Puskás Award. Among the candidates are true “works of art” from all corners of the world. But for ABTO – Associação Brasileira de Transplante de Órgãos (Brazilian Association of Organ Transplantation), the most beautiful goal of the year is not on the […]
