Following their announcement of pulling out of all awards program until 2018 at Cannes, Publicis Groupe have now revealed they are pleased with the changes the Cannes Lions Festival has made in order to ‘course correct’ and bring their focus back to creativity. “As a founding partner of the Cannes Lions and a strong supporter of its goal of […]
An innovation in digital advertising using ‘Edge Side Includes’ (ESI) calls has been launched by Switch Concepts, which promises to speed up publishers’ pages by reducing the time taken between a user requesting a web page and it appearing complete with ads in their browser. Tests carried out with a major UK news publisher revealed […]
American shoe company Converse, have teamed with creative agency AKQA, to launch their new campaign. ‘Forever Chuck. For Every You’ aims to position Chucks for a new generation of teenagers, showing them that iconic Chuck Taylors are the perfect pair for whoever and whatever they want to be. “Whoever you are, however you identify, there’s […]
There may be instability and disruption in the retail industry, but Christmas is Christmas and we all love it. Whether the analysts are predicting doom, gloom or boom, Christmas brings a huge boost to the high street. In a sector that’s rife with competition, retailers are focused on one thing – how do I drive […]
In a ground-breaking venture for technology and social care, Hobnob’s award-winning director Ben Perry executes a 360° virtual reality film to raise awareness of children’s experiences of foster care and adoption. The arresting film for The Cornerstone Partnership gives viewers a piercing insight into the realities of children from broken homes who start new lives […]
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Adult entertainment site , in partnership with adult toy retailer Ann Summers, announced the launch of an exclusive  for couples and males. Available worldwide, the exclusive line will feature a wide variety of top-rated quality sex toys including masturbators, anal toys, cock rings and vibrators, among others. In order to promote the launch of the new line, Pornhub […]
Warburtons, the UK’s largest bakery brand, has announced it is rebranding its Newburn Bakehouse Free From range to Warburtons Gluten Free in January 2018. The range, which first launched in 2011, has continued to grow as demand for free from options expands. There remains a blend of those consumers who have to buy free from […]
Debenhams unveils its highly-anticipated 2017 Christmas campaign, #YouShall. Scored by Eclectic, the festive advert sees the British retail giant weave a modern-day fairy tale. Creatively devised by J. Walter Thompson London, 2017’s Christmas campaign arguably features the brand’s strongest storytelling yet. The film depicts a modern-day fairy tale, tipping its hat to some of film’s […]
Award-winning global brand performance media agency, The Specialist Works (TSW), has appointed Cathy McPherson as Client Success Director (CS). The newly created role will see McPherson have direct responsibility for several services, including client relationship retention and optimisation. The hire follows recent pitch successes for AutoTrader, YOPA, Hastings Direct and Huuuge Casino. McPherson will be […]
The results from a recent survey published today by field marketing agency Gekko entitled ‘Shopper Influencers’ reveals that the bricks and mortar retail environment continues to play a significant role in influencing shoppers purchasing decisions across both general and high value goods. The survey by OnePoll was conducted among 2000 UK consumers between 18 and 55+. […]