Under Armour and Amsterdam-based WE ARE Pi launched its nationwide Armour campaign in the UK, running across retail, social, digital and out-of-home channels, and kicked off by a unique event on the River Thames. The integrated campaign highlights the performance products that unite some of the world’s top rugby players. The 30m long vessel transported […]
Easyjet is turning 20 and, speaking exclusively to Marketing Magazine about the launch campaign, marketing lead Peter Duffy said it wanted to showcase people’s own travel journey over the years towards what it now calls ‘Generation Easyjet’. In our need to quantify, catalogue, remember and reminisce, it feels as though there is always a birthday […]
O2’s marketing director Nina Bibby says she wants to create a “movement” with the activity and be seen as the brand powering the support for England’s Rugby team during the World Cup. The goal to be seen as the brand helping England to success at the Rugby World Cup began in earnest earlier this year […]
Millions of people in the world live and survive thanks to the actions of aid workers. Without them, there would be no local actions or assistance for deprived populations. However, they are often the targets of violent attacks. In the past 15 years alone, more than 3,000 aid workers have been killed, kidnapped or hurt […]
German giant Bauer Media has announced a shake-up of its senior management team with a trio of promotions across its advertising, media and digital arms. The first of these will see Abby Carvosso promoted to group managing director of Bauer Advertising, a role which will see her tasked with aligning commercial and content imperatives of […]
A stray dog singing a sorrowful version of Gloria Gaynor’s ‘I Will Survive’ features in the latest TV and online ad for the Blue Cross animal charity. “I will survive” is the first ad Blue Cross has produced since it appointed M&C Saatchi to its integrated ad account in 2013. The spot opens on a […]
Cheil Worldwide, the marketing solutions company headquartered in South Korea, announced Spikes Asia’s appointment of global executive creative director, Wain Choi, as the Jury President. Spikes Asia is the most prominent award show in Asia for excellence in the creative communications industry. Wain Choi has been named as Spikes Asia’s first ever Jury President from […]
UBS and Publicis UK have created a global integrated campaign for the re-launch of UBS’s premium banking and wealth management proposition. The new positioning for UBS is ‘For some of life’s questions you’re not alone. Together we can find an answer’. UBS and Publicis UK’s extensive research, consultation and interviews with both relationship managers and […]
Just So and the Guardian create a fresh approach to cookery demonstrations. The new pilot video, launched on theguardian.com, features acclaimed chef Yotam Ottolenghi and his head chef from Nopi, Ramael Scully, as they attempt to create an entirely new dish in front of the camera. Filmed in Ottolenghi’s test kitchen in Camden, this fresh […]
Nike Korea’s new “Just do it” campaign kicks off with “Play Loud,” a 90-second short film by Wieden + Kennedy Tokyo. Like past Nike works, it promotes team sports as a way to dodge conformity and express individuality while still wearing matching uniforms. The spot stars Korean soccer legend Lee Young-Pyo, who appears in an […]