Lidl is looking to step into Asda’s shoes by showing it is the supermarket for ‘mums’ through a partnership with Mumsnet Food. The six-figure partnership, which will last one year, will see Lidl sponsor the site and both brands partner to co-create shareable content. The campaign has launched with a branded homepage takeover and Lidl […]
The BBC is planning a significant expansion of the BBC World Service to take it further in Russia and North Korea. The expansion plans could see the corporation launch a satellite TV service for Russian speakers or release content on YouTube or Russian equivalent Rutube as well as daily radio news programme for North Korea. […]
In a beautiful display of step-by-step precision, Honda’s latest TV ad for its new HR-V focuses on walking—not driving. The new 60-second spot, “Stepping,” created by mcgarrybowen London for Honda Europe, stars 60 precision walkers—think marching band without instruments—toppling out of the small SUV, onto the floor of London’s Wembley Arena and into a detailed […]
September 4 saw Direct Line launch the next stage in its campaign, with its guaranteed hire car proposition that keeps drivers moving. The reason behind making an insurance claim can be stressful enough, without having to worry whether your insurer will provide a guaranteed replacement car at all. With a hire car from Direct Line, […]
Fanatical Star Wars aficionados are gearing up for the cinematic debut of The Force Awakens by taking part in a global 18 hour unboxing event dubbed Force Friday. Kicking off at YouTube Space LA the frenzy of cardboard, bubble wrap and sellotape with hosts Anthony Carboni and Andi Gutierzz injecting some pizazz into proceedings by […]
Chelsea has partnered with Indian digital transformation specialists Wipro, a day after Manchester United announced a similar tie-up with rival HCL. Wipro becomes Chelsea’s official digital and IT partner. The club will use tech to boost the fan experience both at matches and across Chelsea’s existing digital properties. Chelsea’s managing director, Christian Purslow, said: “We […]
Ian Haworth, the global chief creative officer of Rapp, has been appointed as the executive creative director of Wunderman UK and EMEA. Haworth, who is also the chairman of Rapp UK, takes on responsibility for running Wunderman UK’s creative department and, as the first ECD for EMEA, will also oversee creative output across the region. […]
Maxus announced the appointment of Rudi Symons as its first EMEA head of talent and culture. At Maxus, Symons will oversee talent development and engagement to ensure it continues to attract and inspire exceptionally talented individuals. Symons joins Maxus from ZenithOptimedia where she held the role of head of culture and learning, responsible for delivering […]
Audi has appointed We Are Social as its retained strategic and creative social media agency in the UK, following a formal account review. The award-winning agency will be tasked with bringing the Audi ‘Vorsprung durch Technik’ philosophy to life to the ever-expanding social community. Its role will see social media taking a deeper integrated role […]
A recently released research has revealed that many brands still have yet to work out the best way to share content on social media channels. The number one cause of frustration was too many updates (chosen by 29% of UK adults), with a similar third of consumers (27%) citing social updates that were clearly irrelevant […]