Diet Coke ‘hunk’ unveils dog shampoo ads

Diet Coke ‘hunk’ unveils dog shampoo ads

Andrew Cooper, the latest Diet Coke “hunk”, has teamed up with BETC London to launch the first campaign for his range of dog shampoos. The three print ads launch today and feature male models with hair styled to resemble different dog breeds, to promote WildWash, Cooper’s luxury dog shampoo brand. The three men appear as […]

De Beers bids to make brand more ‘approachable’ with in-store iPad app

De Beers bids to make brand more ‘approachable’ with in-store iPad app

De Beers is launching an in-store iPad app aimed at making buying diamonds a more personal experience and opening up the brand to new customers. The “For You, Forever” app, developed with mobile marketing company Somo, lets customers compare the different styles, cuts and weights of diamonds using technology called “Iris” and customise the style […]

CP+B Reveals Big Xbox One Invitation

CP+B Reveals Big Xbox One Invitation

http://www.youtube.com/watch?v=_1mfIg1I3zE The battle of the 4th gen consoles is well underway. CP+B have revealed their TV campaign for Xbox One which launches in the U.S. this Sunday night during Sunday Night Football on NBC, and will subsequently roll-out around the world. Titled “Invitation,” the advertising is centered on an invitation to fans to enter a […]

Blind Spot reveals the seven sensibilities of middle class India

Blind Spot reveals the seven sensibilities of middle class India

W+K Exp and Outset India unveiled Blind Spot, an exhibition that explores the aesthetics of middle class India. It is often said that there are too many differences in our middle class for there to be a common sensibility of any kind. Harsher commentators have even suggested that the middle class lacks taste, never mind […]

Danish Campaign Takes Advertising to the Extreme

Danish Campaign Takes Advertising to the Extreme

From production company M2Film, and ad agency Heyday comes a new commercial for Super Dæk Service, the largest tyre center and car repair service in Denmark. This production is a cooperation between M2Film’s producer Jan P and copywriter Thomas Falkenberg. In collaboration with Heyday, the team that also stood behind the widely publicized and award […]

Apple Breaking Bad for new iPad Air ad

Apple Breaking Bad for new iPad Air ad

http://www.youtube.com/watch?v=o9gLqh8tmPA Apple has kicked off the promotion of its latest tablet device the iPad Air with an online and TV ad featuring Breaking Bad star Bryan Cranston as a voiceover artist. The TV ad is narrated by Breaking Bad star Bryan Cranston. The US technology and online services giant brought months of speculation to an […]