The Next Rembrandt has been unveiled in Amsterdam: a 3D printed painting, made solely from data of Rembrandt’s body of work. Thus bringing the Master of Light and Shadow back to life to create one more painting. Only this time, data is the painter, and technology the brush. A portrait of a man in black 17th-century […]
Burberry has launched a racy campaign to introduce its Mr Burberry fragrance with an ad directed by Oscar-winning director Steve McQueen. The 30-second spot, released today, tells the story of a couple’s weekend in London and includes a nude bath scene. It is the first commercial film by McQueen, who directed the multi-Oscar winning 12 […]
Bonne Maman, the French brand, has appointed The Bank as its lead creative agency following a pitch. The Bank won the business after a pitch against undisclosed agencies. The pitch process was run directly by the client. The Bank will create Bonne Maman’s first major TV brand campaign in the UK, which will air in April […]
Brand design agency Parker Williams has designed the branding and packaging for Newton’s appl fizzics, a new, natural sparkling apple juice drink. The first product, ‘just apple’, a blend of apple juice and lightly sparkling water, features several subtle references to celebrated physicist Sir Isaac Newton. A lower sugar alternative to juices and regular soft drinks, […]
JCDecaux Airport UK, with help from virtual reality specialists Visualise, have released a VR experience allowing users to explore Heathrow Airport in 360 degree video. The work looks to hit home the scope and effectiveness of the advertising installations at the airport by offering a physical tour through the immersive medium of VR. The content […]
Blu, the e-cigarette maker, has launched its first global brand campaign since appointing The Corner to its ad account earlier in 2016. The Corner has created a range of ads featuring five characters – a motorcyclist, a comedian, a drag queen, a model and a pilot – who represent independent spirits carving their own path […]
Clemenger BBDO Melbourne and National Australia Bank have launched a new home loans campaign. Called ‘Journey’, the campaign sets NAB up as the bank who understands the full home ownership journey, including the big moments of truth, or leaps, a customer makes. Clemenger BBDO Melbourne creative director Rohan Lancaster says the shoot was a journey […]
The UEFA Euro 2016 Trophy Tour launched recently, and will run from April 1 to June 9 2016, serving as a vital part of the build up to Euro 2016 which kicks off on 10th June. The Tour will take in 25 French cities (including the ten host cities) and is set to attract up […]
It’s probably not shocking to hear that US shoppers said they have a more positive experience buying a new item than they do interacting with customer service across industries. But when looking at particular verticals, health plan providers have their work cut out for them in both of these interactions, according to research. Temkin Group, […]
HSBC, the official tournament co-sponsor, and Saatchi & Saatchi, London launches their latest film, ‘The Descent’ to support and build anticipation for the historic Hong Kong leg of the series. Running from the 8th – 10th April, the Cathay Pacific / HSBC Hong Kong Sevens Tournament is the pinnacle of the HSBC World Rugby Seven Series: […]