Blippar, the image recognition and augmented reality app, has created a fitting tribute to David Bowie. It is encouraging Bowie fans to download the Blippar app to create a selfie of themselves as Ziggy Stardust. Users simply ‘blipp’ the iconic image of Bowie as Ziggy Stardust or the mural of Bowie in Brixton to add […]
Audi has put together a team of crack scientists and engineers to manufacture a lunar rover and enter Google’s XPrize Foundation space competition to put a robotic vehicle on Earth’s cosmic neighbour, a project that encapsulates its ‘Vorsprung durch Technik’ slogan. Audi has teamed up with a group of engineers dubbed ‘The Part-Time Scientists’, and […]
Google has revealed the most popular ads of 2015 according to YouTube. The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard. The UK leaderboard charts the most popular advertising videos of 2015, with the top 10 also including Christmas ads from M&S and […]
China Mobile has extended its relationship with Leo Burnett by appointing it as its creative agency. The decision was made after a five-way pitch in December and extends the work Leo Burnett was already doing on China Mobile’s ‘and’ branding and 4G business. The relationship has been extended to create the national communication strategy and […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/Cuba.mp4[/KGVID] Hometown London has launched a new global TV campaign for 888poker geared toward attracting recreational poker players to the brand. Casual players love playing for the thrill and fun of the game, rather than just for the win. Using this insight, Hometown developed a campaign which reflects this desire to play Entitled […]
Cheil began the New Year in style, announcing the addition of HCL Healthcare to its ever widening portfolio. The account was awarded to Cheil India after a multi-agency pitch. HCL Healthcare is the healthcare delivery arm of the $7 billion HCL Enterprise. It is a chain of World Class Family Health Centres and is home […]
The 18th Annual International Food and Beverage (FAB) Creative Excellence Awards are now open for entries. The FAB Awards is an international awards program that recognises the critical contribution that outstanding creative work makes to building brands in the Food and Beverage industry. It identifies and rewards the leading practitioners from over 60 countries, and it […]
In the early days of the year many experts rush to make lists with predictions that will influence the strategies of brands in the near future. In Tiempo BBDO, they asked 10 experts true visionary, who know better than anyone, what trends and developments brands will incorporate into their communications strategies. Predictions for Social Media, Online […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/30sec_BPA_HD_MASTER-MPEG-4_1920x1080_YouTube.mp4[/KGVID] The British Paralympic Association urged the British public to help ‘Supercharge ParalympicsGB’ and show their support for our athletes over the course of 2016 and beyond. Supercharge ParalympicsGB is the first time that the British Paralympic Association (BPA) has launched such a major public facing campaign to generate support and raise funds for […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/HEALTH_40_CUT_12_12-16_18h33-720p_HD_MPEG_4.mp4[/KGVID] Marks & Spencer has launched its first campaign of the new year, this time focusing on its healthy food range, including exciting new food trends like spiralised vegetables, cauliflower rice, unusual grains and vibrant juices. The ‘Adventures in Wonderfood’ campaign, created by RKCR/Y&R, puts a vibrant, energetic spin on healthy eating, showing […]