More than one in five British adults now say they use ad-blockers, according to the latest research from the IAB. The IAB’s Ad-Blocking Report, conducted online by YouGov, said 22 per cent of British adults are using ad-blocking software – a rise from 18 per cent in October. The highest level of ad-blocking takes place […]
Snapchat has caught up with Facebook in the arms race for video views, revealing that users of the service now watch 8bn videos on the app each day. The social powerhouse emerged as a serious contender in the video space in 2015, when it revealed its views had tripled to 6bn between May and November […]
HTC has released eight online ads which bring classic and modern video games to life to promote the company’s virtual reality headset, Vive. The videos, created by B-Reel, see people on the street accosted by actors dressed as video game characters and features, including the rectangular paddles from Pong and sweets from Candy Crush Saga. […]
Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]
The entry deadline to the 18th annual International Food and Beverage (FAB) Creative Excellence Awards has been extended to March 15th, 2016. The FAB Awards recognizes the crucial contribution that superior creative and effective work makes to build brands in the Food and Beverage industry. On the threshold of its eighteenth year, the FAB Awards […]
Take a look at the sales figures of any national newspaper and it doesn’t look good. What you see could be described as a steady decline to oblivion, what some would call the death of print. So, what better time to launch a new daily national newspaper? The New Day is not only politically neutral […]
Genius Gluten Free, the number one bakery brand within the free-from category in Britain, is to become the first gluten-free brand to advertise in UK cinema, with the launch of its “Animals” advertising campaign. Live from February and running for a period of five weeks, the adverts, which first aired in May 2015 as part […]
Jeep, celebrating 75 years as the iconic 4×4 SUV maker, announced a partnership with Warner Bros. Pictures, becoming the official car partner of the hugely anticipated action adventure, Batman v Superman: Dawn of Justice, in cinemas March 25, 2016. The link-up with Warner Bros. Pictures kicked off during production, when Jeep’s Renegade SUV model, which […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/Premier_CupASoupJoeyEssex.mp4[/KGVID] McCann London is bringing Joey Essex to the masses as the face of Batchelor’s new campaign for Cup a Soup’s new Deliciously Thick range. The campaign sees a topless Joey grabbing a shirt as he walks out of a bedroom and crossing into a smart kitchen to a classical soundtrack. Pulling the […]
For the first time ever smartphones and tablets accounted for over half of online sales in the United Kingdom. During the period November 2015 to January this year, 51 percent of UK online retail sales took place using smartphones and tablets. This is a significant increase on the 45 percent share recorded in the third […]